Optimization of sustainable batik business practice in Koperasi Anugerah Batik, Ciwaringin Village, Indonesia

Abstract

Sustainability has become a significant concern worldwide, and Indonesia is no exception. In Indonesia, the sustainable business practice has slowly arisen to conquer the global challenge. This paper highlights the need for a sustainable business model for the batik industry in Anugerah Batik Cooperative, Ciwaringin Village, Indonesia, by considering two factors, namely the utilization of natural dyeing in the batik process and the Covid-19 pandemic. Using a mix-method and business model canvas approach, the researchers interviewed nine owners of the sustainable batik industries and sent 109 questionnaires to the batik customers. The mix-method allowed the researchers to capture the existing business practice and gain insights from the batik customers' perception of sustainable batik products. A new perspective regarding the business model was developed by highlighting several building blocks, including value propositions, customer segments, customer relationships, essential resources, key activities, and revenue streams.