Optimization of social media as an effort to increase sales at Songkok Belimbing SMEs in Sukorejo Lamongan

Abstract

The Covid-19 pandemic caused a drop in sales at the Songkok Belimbing MSME in Sukorejo Village, Karangbinangun District, Lamongan Regency, prompting this community service. The activities are carried out in conjunction with teaching about the importance of social media marketing. Mentoring takes place in addition to theory and includes hands-on experience with Facebook and Instagram. As a result of this program, students have gained a better understanding of how to use and optimize social media sites like Facebook and Instagram. The consequence is that Songkok Belimbing SMEs can utilize social media as a marketing strategy to boost Songkok Starfruit sales