Optimization of Podcasts as Public Communication Channels and Digital Broadcasting Media at Government Institutions

Abstract

This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https:// creativecommons.org/licenses/by/ 4.0/).

Understanding User Engagement Strategies for Podcasts Videos on Youtube in Indonesia: A Study on Content Creation

“…The COVID-19 pandemic has changed the pattern of Indonesian society in utilizing technology to obtain information. Since the beginning of the COVID-19 pandemic, one of the reasons why podcasts are becoming increasingly popular is their flexibility, and that growth has continued until now [1]. The emergence of podcasts in Indonesia reflects the changes supported by technology in the industry, creators, and society.…”

“…Podcasting has become more popular, and the number of podcasts in production has vastly expanded, creating an increasingly crowded content landscape [4]. Podcasts are easy to use, attractive, create broad exposure, and offer personalized content [1]. Video podcasts can provide an attractive visual display and are easier to understand.…”

“…YouTube itself has added a "Podcast" menu, indicating that YouTube will offer audio-visual content and audio-based content such as podcasts in the future [12]. Using popular video platforms, good audio-visuals, and easy accessibility, such as YouTube, the Indonesian community makes users more inclined to consume content on YouTube [1].…”