2010
DOI: 10.1016/j.ejor.2010.03.038
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Optimization and analysis of the profitability of tariff structures with two-part tariffs

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Cited by 38 publications
(35 citation statements)
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“…This exponential increase might explain why most studies consider only one or two pricing plans. Schlereth, Stepanchuk & Skiera (2010) show that simulated annealing reduces this shortcoming and can easily optimize four plans. Additionally, they show that two optional two-part pricing plans are frequently sufficient to skim the market.…”
Section: Counterfactual Simulationsmentioning
confidence: 98%
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“…This exponential increase might explain why most studies consider only one or two pricing plans. Schlereth, Stepanchuk & Skiera (2010) show that simulated annealing reduces this shortcoming and can easily optimize four plans. Additionally, they show that two optional two-part pricing plans are frequently sufficient to skim the market.…”
Section: Counterfactual Simulationsmentioning
confidence: 98%
“…Furthermore, service providers frequently must choose a particular number of plans, which involves a trade-off between offering more plans to attain better market segmentation (Maskin & Riley, 1984;Murphy, 1977) and offering fewer plans to avoid confusing the consumers and minimize the administrative costs for managing the plans (Hui et al, 2007). Extant recommendations only apply to two-part pricing plans (e.g., Murphy, 1977;Schlereth et al, 2010).…”
Section: Comparison With Other Pricing Plansmentioning
confidence: 99%
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“…Because consumers' tariff choice affects their usage, the billing rate, and the company's profits, setting optimal prices is of great importance. Yet companies often experiment with different pricing schemes at great cost rather than make sound evidence-based decisions supported by market research (Essegaier, Gupta, and Zhang 2002;Schlereth, Stepanchuk, and Skiera 2010). Standard economic theory assumes that a consumer chooses a tariff that minimizes the billing rate given his expected usage (Brown and Sibley 1986).…”
Section: Introductionmentioning
confidence: 99%