Optimasi Konten Pemasaran dan Platform Online dengan Teknik Search Engine Optimization

Erfin, Mahadir Muhamad; Mufiddin, Rifqi; Zaman, Syahiduz

doi:10.28932/jutisi.v8i3.5468

Cited by 2 publications

(2 citation statements)

References 16 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…The literature highlights how organic search presence can boost company trust and draw in new customers. Examined are the difficulties MSMEs encounter when trying to optimize for search engines while taking algorithmic changes and changing best practices into account [38]- [41].…”

Section: Literature Review 21 Development Of Business-to-business Dig...mentioning

confidence: 99%

B2B Digital Marketing and ROI Measurement: Challenges and Opportunities in the Business-to-Business Industry for MSMEs in Indonesia

Mardiani,

Utami,

Farooq Mujahid

2023

WSIS

View full text Add to dashboard Cite

In order to maintain growth and competitiveness in the modern business environment, digital marketing must be strategically integrated, especially for Micro, Small, and Medium-Sized Enterprises (MSMEs) that conduct business-to-business (B2B) transactions. This study looks into the potential and difficulties that come with B2B digital marketing as well as how to measure return on investment (ROI) for MSMEs in Indonesia. Surveys and in-depth interviews were used in a mixed-methods approach to collect both quantitative and qualitative data. The results show that MSMEs have widely adopted digital marketing tactics, with social media and content marketing being the most popular. There are still issues like tight budgets, hard ROI calculations, and fierce market competition. The report makes actionable suggestions, such as group marketing campaigns, the creation of uniform ROI measurements, and a focus on innovation via emerging technologies and niche targeting. The insights provide practitioners, policymakers, and industry stakeholders with practical advice for improving the knowledge of the dynamics in B2B digital marketing for MSMEs in Indonesia.

show abstract

Section: Literature Review 21 Development Of Business-to-business Dig...mentioning

confidence: 99%

B2B Digital Marketing and ROI Measurement: Challenges and Opportunities in the Business-to-Business Industry for MSMEs in Indonesia

Mardiani,

Utami,

Farooq Mujahid

2023

WSIS

View full text Add to dashboard Cite

show abstract

“…Wacana ilmiah di Jurnal Hukum dan HAM West Science  bidang ini berfokus pada ketegangan antara menjaga kebebasan Online dan mengatasi masalah seperti ujaran kebencian, informasi yang salah, dan perundungan siber. Peran platform Online sebagai perantara dalam membentuk wacana online dan implikasi dari praktik moderasi konten telah menjadi topik yang menarik untuk diteliti (Chusna, 2021;Erfin et al, 2022;POSSENTI, n.d.).…”

Section: Kebebasan Dan Ekspresi Onlineunclassified

Hak Asasi Manusia di Ranah Digital: Analisis Hukum Siber dan Kebebasan Online

Supriandi,

Khairunnisa,

Putra

2023

JHHWS

View full text Add to dashboard Cite

Evolusi lanskap digital yang cepat telah mengubah dinamika hak asasi manusia, yang mengarah pada interaksi yang kompleks antara dunia maya dan kebebasan fundamental. Penelitian ini mengeksplorasi hubungan yang rumit antara hak asasi manusia, hukum dunia maya, dan kebebasan Online melalui lensa multidisiplin. Dengan menggunakan analisis bibliometrik dan visualisasi VOSviewer, penelitian ini mengkaji literatur ilmiah dari dekade terakhir, mengungkap kelompok tema dan penulis yang berpengaruh. Tinjauan literatur ini menjelaskan konsep-konsep kunci seperti kebebasan sipil, kebebasan digital, keamanan siber, dan pengawasan. Karya-karya penting dari para penulis seperti Castells, Norris, dan Morozov telah secara signifikan membentuk wacana. Hasilnya menekankan relevansi hak-hak digital yang terus meningkat, tantangan pengawasan dan keamanan siber, serta keseimbangan antara kebebasan Online dan tata kelola. Penelitian ini berkontribusi pada pemahaman yang komprehensif tentang hubungan kritis antara hak asasi manusia dan ranah digital, memandu penelitian dan pertimbangan kebijakan di masa depan.

show abstract

Optimasi Konten Pemasaran dan Platform Online dengan Teknik Search Engine Optimization

Cited by 2 publications

References 16 publications

B2B Digital Marketing and ROI Measurement: Challenges and Opportunities in the Business-to-Business Industry for MSMEs in Indonesia

B2B Digital Marketing and ROI Measurement: Challenges and Opportunities in the Business-to-Business Industry for MSMEs in Indonesia

Hak Asasi Manusia di Ranah Digital: Analisis Hukum Siber dan Kebebasan Online

Contact Info

Product

Resources

About