“…In this literature it is reported that if there are unanticipated changes in the hotel market, such as from an economic downturn, then a strategy of high capital spending may fail to deliver targeted increases in revenue and property values (Williams, 1997;Wong & Norman, 1994). When the hotel property market is depressed or experiencing extreme levels of volatility, the preferred capital spending strategy will be to defer property acquisitions (Chu & Sing, 2007). Application of this strategy has to be weighed, however, against any competitive disadvantage resulting from a competitor securing first mover advantage resulting from pre-emptive market entry (Grenadier, 2002;Wang & Zhou, 2006;Williams, 1993).…”