Optimal Real-Time Bidding Strategy for Position Auctions in Online Advertising

Ou, Weitong; Chen, Bo; Liu, Weiwen; Dai, Xinyi; Zhang, Weinan; Xia, Wei; Li, Xuan; Tang, Ruiming; Yu, Yong

doi:10.1145/3583780.3614727

Proceedings of the 32nd ACM International Conference on Information and Knowledge Management 2023

DOI: 10.1145/3583780.3614727

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Optimal Real-Time Bidding Strategy for Position Auctions in Online Advertising

Weitong Ou,

Bo Chen,

Weiwen Liu

et al.

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Optimal Real-Time Bidding Strategy for Position Auctions in Online Advertising

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