2017
DOI: 10.1016/j.tre.2017.08.012
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Optimal pricing decisions under the coexistence of “trade old for new” and “trade old for remanufactured” programs

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Cited by 85 publications
(47 citation statements)
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“…In terms of consumers, the utility of remanufactured products is higher than that of used products but lower than that of new products; hence, assume 0 < β < α < 1, which is in line with prior literature (Souza 2013; Han 2017) [8,44]. In the first stage, consumers determine whether they purchase new products or not on the basis of the product utility.…”
Section: Consumersmentioning
confidence: 77%
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“…In terms of consumers, the utility of remanufactured products is higher than that of used products but lower than that of new products; hence, assume 0 < β < α < 1, which is in line with prior literature (Souza 2013; Han 2017) [8,44]. In the first stage, consumers determine whether they purchase new products or not on the basis of the product utility.…”
Section: Consumersmentioning
confidence: 77%
“…Their study shows that a rise in government subsidies and a drop in durability can stimulate consumers to participate in TOR programs, and the involvement of TOR programs can increase recycling rates of products [7]. For a scenario in which TON and TOR coexist, Ma et al (2017) explore the optimal pricing decisions of enterprises and determine the threshold at which enterprises should provide TON and TOR, and they discuss the optimal strategies for enterprises if government subsidies are subject to budget limits [8]. For the case of cannibalization between new products and remanufactured products, Zhu and Wang (2018) look into the optimal pricing strategies for mixed trade in TON and TOR supply chains [24].…”
Section: Trade-old-for-new (Remanufactured) Literaturementioning
confidence: 99%
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“…Kleber et al [21] addressed the question whether a buyback option should be offered by OEMs to retailers, and which buyback price should be paid for each returned core by using a deterministic framework. Additionally, trade-ins have been widely used in recent years due to many economic motivations and psychological reasons that make firms offer trade-in deals rather than other promotion or collection options [22]. By offering trade-ins, firms can create switching costs [23,24], disable the secondhand market of an old technology [25], increase the purchasing frequency of a quasi-durable good [26], or alleviate the regret of consumers who have bought the old-generation products and encourage them to upgrade to new generations [27].…”
Section: Literature Reviewmentioning
confidence: 99%
“…However, due to low consumers' acceptance for remanufactured products [5,10], the marketing share of remanufactured product is less than 5% [11], and the growth of the remanufacturing industry in China still lags behind some developed countries [12]. Hence a key issue that should be addressed first is how to effectively attract more consumers to remanufactured products [13]. Establishing reasonable pricing schemes [12] or providing government consumption subsidies [9] are two important solutions to this problem.…”
Section: Introductionmentioning
confidence: 99%