This article compares and contrasts the Internet-based national identity projects of overseas Chinese and near abroad Russians. Our study, which is based on two diasporic communities of similar size and both characterized by a historical weakness of national identity, finds that while Internet use seems to be increasing nationalism and reifying national identity among the ethnic Chinese living in the Pacific Rim, it is paradoxically dampening nationalism and weakening national identity among the Russians living in post-Soviet space. Our thesis is that this divergence results from a combination of factors rooted in the real world, not the virtual. These factors include: the perceived benefits of stressing national identity in ingroup/outgroup interactions, conflicts or competition with other identity anchors, and the political and economic stature of their respective ethnic homelands.