“…Although the topic of discrete time hedging in the Brownian setting was largely studied, see for instance, [3,17,13,18,14,15,10,16,11,4], these papers studied the optimal discretization of given hedging strategies such as the delta hedging strategy. In the present study, instead of tracking a given hedging strategy we follow the well known approach of utility indifference pricing which is commonly used in the setup of incomplete markets (see [5] and the references therein).…”