Optimal decision-making of green agricultural product supply chain with fairness concerns

Hu, Haiju; Li, Yakun; Li, Mengdi; Zhu, Weipeng; Chan, Faiza

doi:10.3934/jimo.2022155

Cited by 8 publications

(10 citation statements)

References 48 publications

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“…The study on the dual channel supply chain of fresh agricultural products mainly focuses on pricing and inventory decisions. For example, Dan et al [ 30 ] investigate the optimal combination of pricing and retailing services through the stackelberg game approach by establishing the manufacturer, retailer and dual-channel supply chain profit functions in decentralized and centralized models, respectively; Hu et al [ 31 ] establish four Stackelberg game models to provide optimization methods for agricultural supply chains from a green development perspective; Zhang et al [ 32 ] used stackelberg game to study the POPU strategy (Preorder-online, pickup-in-store) under competitive situations, comparing the retailers’ sales strategy choices under decentralized and centralized decision-making, which can effectively increase the market share and profitability when the POPU operation cost is lower; Zheng et al [ 33 ] considered the quality loss and quantity loss at the same time, and built the mathematical models of single-stage and multi-stage discount strategies respectively. By comparing the optimal discount ratio under decentralized decision making and centralized decision making models, they coordinated the dual channel supply chain.…”

Section: Literature Reviewmentioning

confidence: 99%

Research on cooperative advertising strategies for dual channel supply chain of fresh agricultural products considering carbon reduction efficiency under retailer leadership

Wang,

Zhu,

et al. 2024

PLoS ONE

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With the development of low-carbon economy and the dominant position of retailers, through the establishment and comparison of three cooperative advertising models: model of supplier’s independent advertising, model of supplier’s independent advertising and model of retailer’s and supplier’s cooperative advertising, this paper studies the cooperative advertising decision-making of fresh agricultural products supply chain with two channels, and the demand of both channels is affected by the level of advertising investment, the proportion of advertising cost sharing and the efficiency of carbon emission reduction. The results show that when supplier and retailer adopt the two-way cooperative advertising mode, the demand and profit level of the two channels reach the optimal level. Numerical analysis shows that carbon emission reduction efficiency has an important impact on profits and market demand, which is closely related to cooperative advertising strategy.

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Section: Literature Reviewmentioning

confidence: 99%

Research on cooperative advertising strategies for dual channel supply chain of fresh agricultural products considering carbon reduction efficiency under retailer leadership

Wang,

Zhu,

et al. 2024

PLoS ONE

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show abstract

“…They did not explore the fact that when a supply chain member has fairness concerns, its counter-member may or may not consider those concerns. The most relevant studies to this paper are those of Hu et al [61] and Sun and Zhong [62]. Hu et al [61] studied the fairness-concern behavior of an agricultural cooperative in the green agricultural product supply chain and examined the situation of the retailer both considering and not considering the fairness concerns of the agricultural cooperative.…”

Section: Fairness Concerns In the Supply Chainmentioning

confidence: 99%

Decisions and Coordination of the Green Supply Chain with Retailers’ Fairness Concerns

et al. 2022

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The development of a green economy has become a global consensus. More and more manufacturers are greening their production to build green supply chains. At the same time, retailers are employing green marketing efforts for green products. In addition, members who are followers of the green supply chain are prone to fairness-concern behavior. To investigate the impact of fairness concerns on green supply chain decisions, this study develops a two-tier green supply chain in which the manufacturer makes green input and the retailer makes green marketing effort input. The retailer in the follower position of the supply chain has fairness concerns. Stackelberg game models are constructed and compared in three scenarios: one without fairness concerns, one where the manufacturer considers the retailer’s fairness concerns, and one where the manufacturer does not consider the retailer’s fairness concerns. After the manufacturer decides whether to consider the retailer’s fairness concerns, a two-part tariff contract is used to coordinate the green supply chain based on optimal decision-making and profit under a centralized decision-making condition. The study found that: (1) when the manufacturer considers the retailer’s fairness concerns, fairness concerns will negatively impact greenness, green marketing efforts, wholesale price, and retail price. When the manufacturer does not consider the retailer’s fairness concerns, fairness concerns will not impact greenness or wholesale price, but will negatively impact green marketing efforts; (2) the retailer’s fairness concerns have a negative impact on the green supply chain’s profit, and from the supply chain perspective, the retailer should abandon its fairness concerns; (3) it will be more beneficial if the manufacturer can consider the retailer’s fairness concerns; (4) when the manufacturer does not consider the retailer’s fairness concerns, the retailer can make fairness concerns according to the parameter conditions; (5) when a fixed fee meets a certain range, the two-part tariff contract can coordinate the green supply chain when the retailer has fairness concerns. The results will help manufacturers and retailers better understand fairness concerns and provide them with decision-making guidance and coordinated choices.

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“…Therefore, the exploration of game dynamics and strategic decision-making among stakeholders, along with the design of a reasonable system for rewards, punishments, and supervision, holds significant theoretical implications and practical value in overcoming the current challenges faced in constructing and operating GIAFB. This will enable local governments to fully landmark advantages and strengthen characteristic agriculture (Hu et al. , 2023).…”

Section: Introductionmentioning

confidence: 99%

Tripartite evolutionary game and simulation analysis of brand enhancement for geographical indications agri-food

Yang,

Xie,

2024

CAER

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PurposeThe construction of geographical indications agri-food (GIAF) brands play an important role in rural revitalization in China, this study aims to explore how to jointly promote brand building among multiple parties.Design/methodology/approachA tripartite game model of the producers, sales operating enterprises, and local governments is constructed to analyze the strategy choice of the parties in the complex system behavior evolution stability, and the simulation analysis of the influence factors of brand construction of GIAF and verify the game result.Findings(1) Increased government subsidies and supervision costs are beneficial to accelerating variety improvement and quality improvement of agri-food, but it is not conducive to the government, Therefore, it is necessary to ensure that the subsidy and supervision cost is kept within a reasonable range; (2) The dividend distributed to producers by sales operating enterprises play an important role in encouraging producers to improve the quality safety of agri-food, but it must be kept within a reasonable range to avoid discouraging the enthusiasm of sales operating enterprises; (3) Cost reduction, and revenue improvement are also effective ways to cooperate with all parties in brand co-construction.Research limitations/implicationsThis study does not consider consumers or logistics companies in the evolutionary game model.Practical implicationsThis study proposes innovative policies and suggestions for improvement of the brand co-construction of all parties.Originality/valueBased on the “Rural Revitalization” initiative, this study enriches research methods about brand value and provides a new perspective for brand value co-construction, and theoretical guidance, and empirical basis for formulating innovation policies and recommendations.

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Optimal decision-making of green agricultural product supply chain with fairness concerns

Cited by 8 publications

References 48 publications

Research on cooperative advertising strategies for dual channel supply chain of fresh agricultural products considering carbon reduction efficiency under retailer leadership

Research on cooperative advertising strategies for dual channel supply chain of fresh agricultural products considering carbon reduction efficiency under retailer leadership

Decisions and Coordination of the Green Supply Chain with Retailers’ Fairness Concerns

Tripartite evolutionary game and simulation analysis of brand enhancement for geographical indications agri-food

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