This paper is concerned with the dierential sensitivity analysis and the optimal control of evolution variational inequalities (EVIs) of obstacle type. We demonstrate by means of a counterexample that the solution map S of an EVI with a unilateral constraint is typically not (weakly) directionally dierentiable or Lipschitz continuous in any of the spaces H s (0, T ; H), s ≥ 1/2, where (0, T) is the time interval and H is the pivot space of the underlying Gelfand triple V → H → V *. We further establish that, despite this negative result, the solution operator is always strongly Hadamard directionally dierentiable as a function S : L 2 (0, T ; H) → L q (0, T ; H) for all 1 ≤ q < ∞, weakly-directionally dierentiable as a function S : L 2 (0, T ; H) → L ∞ (0, T ; H), and weakly directionally dierentiable as a function S : L 2 (0, T ; H) → L 2 (0, T ; V). Using the dierentiability properties of the map S, we derive strong stationarity conditions for optimal control problems that are governed by EVIs of obstacle type. The resulting optimality system is compared with that obtained by regularization.