Optimal Allocation of Marketing Resources: Employing Spatially Determined Social Multiplier Effects between Physicians

Henningsen, Sina; Albers, Sönke; Bijmolt, Tammo H. A.

doi:10.2139/ssrn.2124465

SSRN Journal

2011

DOI: 10.2139/ssrn.2124465

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Optimal Allocation of Marketing Resources: Employing Spatially Determined Social Multiplier Effects between Physicians

Sina Henningsen

Sönke Albers

Tammo H. A. Bijmolt

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Optimal Allocation of Marketing Resources: Employing Spatially Determined Social Multiplier Effects between Physicians

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