“…There are many subsequent works studying the assortment optimization problem under various consumer choice models. Some examples include the nested logit model (see, e.g., Li and Rusmevichientong 2014, Davis et al 2014, Li et al 2015; the mixture of multinomial logit (MMNL) model (see, e.g., Goyal 2014, Rusmevichientong et al 2014), the rankingbased models (see, e.g., Honhon et al 2012, Aouad et al 2016, Bertsimas and Mišić 2016, the Mallows model (see e.g., Desir et al 2016b, Desir et al 2016a) and more recently, more complicated choice models such as the consider-then-choose model Aouad et al (2015a), the MNL model with endogenous network effects Wang and Wang (2016), choice model when consumer searches for product information Sahin and Wang (2016), etc. In another direction, there has also been interest in studying assortment optimization problems under nonparametric choice models (see Farias et al 2013, Jagabathula 2016 or in a dynamic environment (see Rusmevichientong et al 2010, ?, ?, Aouad et al 2015b.…”