We present the cationic impurity assisted band offset phenomena in NixCd1-xO (x= 0, 0.02, 0.05, 0.1, 0.2, 0.4, 0.8, 1) thin films and further discussed in the light of orbital hybridization modification. Compositional and structural studies revealed that cationic substitution of Cd 2+ by Ni 2+ ions leads to a monotonic shift in (220) diffraction peak, indicating the suppression of lattice distortion while evolution of local strain with increasing Ni concentration mainly associated to the mismatch in electro-negativity of Cd 2+ and Ni 2+ ion. In fact, Fermi level pinning towards conduction band minima takes place with increasing Ni concentration at the cost of electronically compensated oxygen vacancies, resulting modification in the distribution of carrier concentration which eventually affects the band edge effective mass of conduction band electrons and further endorses band gap renormalization. Besides that, the appearance of longitudinal optical (LO) mode at 477 cm -1 as manifested by Raman spectroscopy also indicate the active involvement of electron-phonon scattering whereas modification in local coordination environment particularly anti-crossing interaction in conjunction with presence of satellite features and shake-up states with Ni doping is confirmed by X-ray absorption near-edge and X-ray photoelectron spectroscopy studies. These results manifest the gradual reduction of orbital hybridization with Ni incorporation, leading to decrement in the band edge effective mass of electron. Finally, molecular dynamics simulation reflects 13% reduction in lattice parameter for NiO thin film as compared to undoped one while projected density of states calculation further supports the experimental observation of reduced orbital hybridization with increasing Ni concentration.Inter university accelerator centre) between the localized d states rather than between band like states like usual semiconductors [20]. So the term "optical gap" instead of "band gap" will be better to be casted off.In the present report, we have synthesized the NixCd1-xO (NDO) thin films for the whole composition range and a detailed study has been carried out on their structural, optical and chemical properties. In particular, we demonstrate the doping induced local strain, electron-electron, electron-ionized impurity interaction and strong electron phonon coupling leads to renormalization of band gap in NDO thin films.The dramatic dependence of the optical gap, moreover, with composition also has a strong correlation with phonon scattering such as optical phonon deformation potential, charged impurity scattering and also phonon stiffening as evidenced by Raman spectroscopy. Moreover, we consider the p-d hybridization between O p and Ni/Cd d orbitals in order to determine the CBM and VBM energy levels, suggesting that p-d hybridization becomes less effective with increasing Ni doping and subsequently affects band gap renormalization by reducing the effective mass of electron at conduction band edge. Complementary Xray absorption near-edge sp...