SUMMARY1. The perception of contrast was measured in humans by a technique of subjective contrast-matching, and was compared with contrast sensitivity as defined by threshold measures.2. Contrast-matching between different spatial frequencies was performed correctly (especially at frequencies above 5 c/deg) despite the attenuation by optical and neural factors which cause large differences in contrast thresholds.3. Contrast-matching between single lines of different widths was also veridical, and was not limited by the spatial integration (Ricco's Law) present at threshold. Adaptation to gratings altered the appearance of lines, and this could be best understood in Fourier terms.4. The generality of these results was shown by matching the contrast of pictures which had been filtered so that each contained a one octave band of spatial frequencies.5. Within the limits imposed by threshold and resolution, contrastmatching was largely independent of luminance and position on the retina.6. Six out of eleven astigmatic observers showed considerable suprathreshold compensation for their orientation-specific neural deficit in contrast sensitivity.7. These results define a new property of vision: contrast constancy. It is argued that spatial frequency channels in the visual cortex are organized to compensate for earlier attenuation. This achieves a dramatic 'deblurring' of the image, and optimizes the clarity of vision.