Opportunity or destiny: how do market knowledge resources and absorptive capacities lead to competitive advantage for travel agencies?

Ku, Edward C. S.

doi:10.1080/10548408.2024.2323948

Journal of Travel & Tourism Marketing

2024

DOI: 10.1080/10548408.2024.2323948

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Opportunity or destiny: how do market knowledge resources and absorptive capacities lead to competitive advantage for travel agencies?

Edward C. S. Ku

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Opportunity or destiny: how do market knowledge resources and absorptive capacities lead to competitive advantage for travel agencies?

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References 95 publications

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