2002
DOI: 10.1111/1540-8520.00003
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Opportunity Evaluation under Risky Conditions: The Cognitive Processes of Entrepreneurs

Abstract: Even though the entrepreneurship literature places much emphasis on opportunity recognition, little is known about how entrepreneurs actually evaluate opportunities. This study uses a cognitive approach to examine opportunity evaluation, as the perception of opportunity is essentially a cognitive phenomenon. We present a model that consists of four independent variables (overconfidence, belief in the law of small numbers, planning fallacy, and illusion of control), a mediating variable (risk perception), two c… Show more

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Cited by 482 publications
(493 citation statements)
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References 46 publications
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“…While the effects of the Great Recession have deleterious effects for home ownership, home values, and employment, the presence of slack labor markets represents a type of opportunity that outweighs other negative consequences. These findings provide some initial insights into the effects of a global economic recession, but they do not clearly explain how entrepreneurs perceive the recession as it relates to perceptions of opportunity which represent the essence of entrepreneurship (Keh et al, 2002).…”
Section: Perceived Global Economic Slowdown Impact and Perceived Oppomentioning
confidence: 71%
See 4 more Smart Citations
“…While the effects of the Great Recession have deleterious effects for home ownership, home values, and employment, the presence of slack labor markets represents a type of opportunity that outweighs other negative consequences. These findings provide some initial insights into the effects of a global economic recession, but they do not clearly explain how entrepreneurs perceive the recession as it relates to perceptions of opportunity which represent the essence of entrepreneurship (Keh et al, 2002).…”
Section: Perceived Global Economic Slowdown Impact and Perceived Oppomentioning
confidence: 71%
“…Opportunities are chances for success that have important consequences for startup activities Keh et al, 2002). Entrepreneurs create businesses to produce favorable outcomes in their lives, in their communities, and in the marketplace.…”
Section: Discussionmentioning
confidence: 99%
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