2023
DOI: 10.1057/s41267-023-00599-x
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Opportunity beliefs in internationalization: A microhistorical approach

Abstract: We propose the concept of opportunity belief as a means of understanding individuals as the interpreters of their contexts over the internationalization process of a firm. To illustrate the concept, we conducted a microhistorical analysis on one of the largest forest industry MNEs with an internationalization history of more than 150 years. Historical archival data and rich secondary material provided access to the reasonings of individuals over the firm’s internationalization. This allowed depiction of differ… Show more

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Cited by 3 publications
(2 citation statements)
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“…The findings suggest that the signals coming from formal institutions can play an important role in the re-entry mode choices of MNEs in host markets. In a recent study, Leppäaho et al (2023) stressed the role played by opportunity seeking and microhistory in the context of internationalization. We also argue that, in the case of Yamaha, multiple forms of learning – e.g.…”
Section: Discussionmentioning
confidence: 99%
See 1 more Smart Citation
“…The findings suggest that the signals coming from formal institutions can play an important role in the re-entry mode choices of MNEs in host markets. In a recent study, Leppäaho et al (2023) stressed the role played by opportunity seeking and microhistory in the context of internationalization. We also argue that, in the case of Yamaha, multiple forms of learning – e.g.…”
Section: Discussionmentioning
confidence: 99%
“…experiential and vicarious) of learning and opportunity logics (cf. Leppäaho et al , 2023), and that these can be important in the context of uncertain and volatile emerging markets.…”
Section: Introductionmentioning
confidence: 99%