Opportunities for marketing travel services to new‐age elderly

Mathur, Anil; Sherman, Elaine; Schiffman, Leon G.

doi:10.1108/08876049810226946

Cited by 70 publications

(81 citation statements)

References 5 publications

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“…This is because in the psychological study, many of the elderly showed that the older group tended to see themselves as younger than their real age and explains the subjective age in the definition of Cognitive age. For example, in the study by Mathur et al (1998), it was found that the cognitive ages of all groups were less than their chronological ages. Besides, it was also found that there are differences between chronological age and cognitive age when comparing the New-Age Elderly to the Traditional elderly.…”

Section: Aging Tourist Segmentation Concept Using Navo Scalementioning

confidence: 97%

“…They love to travel like those in the younger age group and join in adventure tourism activities such as rafting, etc. Mathur et al (1998) has studied the New-Age Elderly by using 257 samples of family members with a Bachelor degree or higher in Marketing, aged over 55 years old. It was found from the result of study that the average age of the New-Age Elderly was 63.3 years old by cognitive age which was less than their chronological age by 12 years.…”

Section: Aging Tourist Segmentation Concept Using Navo Scalementioning

confidence: 99%

“…This research aims to segment the Thai aging tourists for domestic travel using the approach of A Posteriori Segmentation from the information retrieved from questions developed using the NAVO scale (Mathur et al, 1998). Then, it will identify information sources of each segment of elderly tourist using Quantitative Research Methodology, New-Age Elderly tourists' segment information and information sources that are categorized using Correspondence analysis to study the relationship between domestic tourism information and the group of NewAge Elderly tourists.…”

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confidence: 99%

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Using Correspondence Analysis to Explore the Relationship Between Information Sources and Elderly Tourist Segments

Saribut¹

2018

MAS

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This research aimed 1) to segment the target market of New-Age Elderly tourists, and 2) to define the data source that each group of New-Age Elderly tourists used for their trip planning by collecting data from 420 samples of Thai tourists aged between 60-80 years old in tourist attractions in cities. It was found from the findings that we can group New-Age Elderly tourists into five segments. Having analyzed the relationship between sources of tourism information and five segments of New-Age Elderly tourists the results can be summarized as follows. The first segment ('Worried') stressed making decisions and only felt confident after reading and having seen pictures. This group then stressed using tourism sources from leaflets or brochures. The second segment ('Accepting aging'), saw it as a fact of life that no one can control aging and that it should be accepted. They stressed using friends and relatives as sources of tourism information. The third segment ('Firmly with changes') dared to face up to new things and considered life as an adventure. Plus, they sought out new and unseen tourism destinations that seemed exciting and wild so, they stressed using tourism data sources from tourism magazines and TV programs. The fourth segment ('Young at hearth') were those with life satisfaction, who loved having fun and always felt young. They wanted to travel and stressed using data sources directly from tour agencies. The fifth segment ('Consciousness') were conscious in their actions and did not dwell on the past. This segment stressed using information sources from articles in travel magazines, newspapers, or journals. This study provides more understanding about the concept of the New-Age Elderly that makes a contribution to both research in the area of the New-Age Elderly and for practitioners in the tourism industry.

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Section: Aging Tourist Segmentation Concept Using Navo Scalementioning

confidence: 97%

Section: Aging Tourist Segmentation Concept Using Navo Scalementioning

confidence: 99%

mentioning

confidence: 99%

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Using Correspondence Analysis to Explore the Relationship Between Information Sources and Elderly Tourist Segments

Saribut¹

2018

MAS

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“…Respecto a la definición del grupo que será objeto de la presente investigación, se han considerado las personas a partir de los 55 años, decisión adoptada a partir de la revisión de la literatura, ya que el número de autores que han optado por este umbral de edad obteniendo resultados satisfactorios en sus investigaciones es numeroso (Barak y Schiffman, 1981;Moschis, 1992Moschis, , 1994Moschis, , 1996Moschis, , 2000Moschis, , 2003Marin Vidal, 1993;Cai, 1997;Dunne y Turley, 1997;Mathur, Sherman y Schiffman, 1998;Faranda y Schmidt, 1999;Shoemaker, 2000;Hsu y Lee, 2002;Reece, 2004;Wang, Norman y McGuire, 2005).…”

Section: Propuesta De Medición De La Edad Cognitivaunclassified

Análisis de la edad cognitiva como criterio de segmentación del turista mayor

Barreto

Fernández

2010

Pecvnia

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ResumenLa denominada tercera edad constituye uno de los segmentos de mercado más atractivos para la industria turística en las economías desarrolladas del siglo XXI. Este grupo, cada vez más numeroso, cuyos individuos están en plenitud de facultades y con una disponibilidad adquisitiva considerable, no puede ser tratado como un conjunto homogéneo en térmi-nos demográficos, psicológicos, ni comportamentales. Realizada una revisión de la literatura sobre los diversos criterios empleados para la segmentación del mercado de mayores, el presente artículo plantea un modelo de medición del constructo "edad cognitiva", como alternativa a la edad cronológica, variable tradicionalmente utilizada para diferenciar a los mayores, con la finalidad de determinar si existen diferencias significativas entre ambas.El objetivo de esta investigación es, por lo tanto, comprobar si existen divergencias entre las edades cognitivas y cronológicas de las personas mayores, en el caso de que se contraste positivamente esta hipótesis, se justificaría la importancia de utilizar dicha variable en el proceso de segmentación de las personas mayores. Una vez realizada la segmentación se analiza el efecto de la edad cognitiva sobre el comportamiento turístico de los mayores como turistas en los viajes de larga duración. Con la finalidad de alcanzar estos objetivos y una vez recopilada la información, se emplean un conjunto de técnicas estadísticas multivariantes que permitirán contrastar las hipótesis Palabras clave: Mayores, segmentación, edad cognitiva, comportamiento turístico. AbstractThe so-called third age is one of the most attractive market segments for the tourism industry in the developed economies of the twenty-first century. This group, growing in numbers,

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“…Although studies (for example Fodness & Murray, 1997, 1999Gitelson & Crompton, 1983;Mathur, Sherman & Schiffman, 1998;Pearce & Schott, 2005;Perdue, 1993;Snepenger, Meged, Snelling & Worrall, 1990;Van Raaij & Francken, 1984) had been conducted on travel information search in general, however, very few studies have been carried out in Australia (particularly in the South-East Queensland region), specifically to investigate into the information sources used for selecting travel agencies. Based on the literature, a preliminary framework (Figure 1) was developed and derived from these previous travel information search studies which had investigated into different types of information sources.…”

Section: Literature Reviewmentioning

confidence: 99%

An Exploratory Study on the Use of Information Sources by Consumers to Select Australian Regional Travel Agencies

2009

Journal of Hospitality Marketing & Management

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ABSTRACT. This research investigates the information sources consumers used to select regional travel agencies to make their travel arrangements. The research design involves two stages, in-depth interviews with 13 participants and a mail-out survey of 400. The in-depth interviews highlighted the need to remove three particular information sources (travel guidebooks, travel or automotive clubs and local tourist offices) for inclusion in the mail-out survey and replaced with two other information sources (television lifestyle programs and travel consultants) worthy of investigation. The mail-out survey revealed that personal experience was the most important information source used in the selection of a regional travel agency whilst yellow pages were identified as the least influential. The findings highlighted the relative importance of the 11 information sources investigated and also suggested that informal sources were more important than formal sources when consumers search for information sources to assist them with their selection of the travel agencies to patronise.

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Opportunities for marketing travel services to new‐age elderly

Cited by 70 publications

References 5 publications

Using Correspondence Analysis to Explore the Relationship Between Information Sources and Elderly Tourist Segments

Using Correspondence Analysis to Explore the Relationship Between Information Sources and Elderly Tourist Segments

Análisis de la edad cognitiva como criterio de segmentación del turista mayor

An Exploratory Study on the Use of Information Sources by Consumers to Select Australian Regional Travel Agencies

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