Opportunities and Constraints of Virtual Reality Application in International and Domestic Car Companies of Malaysia

Development of Virtual Reality Automotive Lab for Training in Engineering Students

“…It is possible to observe that since the year 2010, VR implementation has increased, not only in industry but also in school laboratories, in order to involve students in the emergent technology and prepare them for the industry exigences; it shows a substantial improvement in learning productivity, which has allowed increases in creativity, innovation, communication and teamwork [39]. Owing to the fact that Automotive Industry is one of the principal areas where this technology is implemented [40], we have developed a VR application that allows the user to assemble and disassemble the principal pieces of a four-stroke engine in Virtual Reality, using as a sensor the Leap Motion Controller™ or theOculus Rift S.…”

“…Additionally, depending on the risks of laboratory practice, feedback is required, which is not necessary for a Virtual Laboratory. For that reason, the Virtual Laboratory could be considered as a cost-effective and fully controllable educational tool that allows practice repetitively and in an easier form, leading to the student self-learning, becoming capable of understanding real-life challenges, and developing engineering skills; as such, Virtual Laboratories become interesting and attract students' attention and participation [27,[38][39][40].…”

The Advancement of Virtual Reality in Automotive Market Research: Challenges and Opportunities

“…Reference Title Publication Year [9] Future directions for the development of virtual reality within an automotive manufacturer 2016 [21] Interaction techniques for virtual reality based automotive design reviews 2017 [22] Early prototype assessment of a new virtual system for training procedural skills of automotive service operators: LARTE tool 2015 [20] VR Processes in the Automotive Industry 2015 [27] Opportunities and constraints of virtual reality application in international and domestic car companies of Malaysia 2012 [19] Design and Implementation of a Complex Virtual Reality System for Product Design with Active Participation of End User 2016 [24] How 3D Virtual Reality Stores Can Shape Consumer Purchase Decisions: The Roles of Informativeness and Playfulness 2020 [25] Understanding the use of Virtual Reality in Marketing: A text mining-based review 2019 [10] Virtual and augmented reality: Advancing research in consumer marketing 2020 [30] Virtual Reality as a Marketing Tool 2019 [28] Implementation Issues of Augmented Reality and Virtual Reality: A Survey 2018 [29] A user study trends in augmented reality and virtual reality research: A qualitative study with the past three years of the ISMAR and IEEE 2012 [23] A study on the use of an immersive virtual reality store to investigate consumer perceptions and purchase behavior toward non-standard fruits and vegetables 2017…”

“…Some VR equipment takes little training to use [19] [22], and body motion vests might be uncomfortable [19] [20]. In some areas, a lack of VR training may limit its implementation [27]. When immersive elements such as gesture detection and an immersive walk are used, user virtual immersion is increased [19].…”

Using virtual reality and 3D industrial numerical models for immersive interactive checklists

“…assembly) or evaluate various production scenarios; from the production point of view, the authors emphasize the reduction of material waste and cost of tooling, the improvement of the confidence in the process, or lower manufacturing costs. Mousavi et al [28] present a survey carried out among several international and domestic car companies of Malaysia about the benefits and barriers of using VR prototypes and systems. Emphasized benefits include reduction of rework, improvement of quality, cost savings, better client satisfaction, marketing effectiveness, and productivity, while highlighted barriers include the possible lack of trained people, the time needed to get proficient, software and hardware costs, and the lack of software and hardware standards.…”