Opportunities and Challenges of Selected One Town One Product Enter-prises in Selected Towns of Cavite Amidst Pandemic

Tadeo, Jerico B.; Muralla, Danica S.

doi:10.11594/ijmaber.03.11.12

Cited by 7 publications

(7 citation statements)

References 1 publication

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“…Due to the high expense of advertising and marketing to transmit the message about the products or services, SMEs have been using only a limited number of media to disseminate information. The findings ofTadeo & Muralla (2022) supported the results of the study, where packaging and promotion were the key challenges of One Town One Product (OTOP) in Cavite which can be attributed to fairtrade products.Generally, the fairtrade enterprises in Cavite were focused on the upland areas of the province. Considerably, most of the enterprises were sole proprietors, with 62% of the total participants.…”

supporting

confidence: 81%

Enterprise management strategies in agricultural fairtrade products

Mendoza

Tadeo

Dacanay

et al. 2023

JED

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Purpose — One of the fairtrade's major purposes is to raise the socio-economic of small-scale farmers. Numerous studies have found that fairtrade has a beneficial effect on farmers' profitability. Meanwhile, this study focused on the product management strategies of enterprises engaged in fair trade products.Method — The researchers used 50 legally registered enterprises located and operated in the province of Cavite. The significant findings were drawn and analyzed using a descriptive research design.Result — It was discovered that the majority of respondents were sole proprietors with few employees, had been in business for less than three years, and had an average initial capital of Php 3,000,000.00 or less. The product management strategies were very effective, and the majority of the participants used package labeling, fair pricing, and personal branding. Furthermore, the study identified challenges encountered in the implementation of product management strategies, such as poor consumer knowledge about packaging, financial resources that affect product pricing, and consumers' lack of brand exposure.Contribution — The study provides detailed product management practices or strategies among fairtrade products, which will serve as a springboard for status quo analysis and baseline studies to explore and develop pandemic- and post-pandemic-sensitive resilient strategies that will promote the sustainability of fairtrade enterprises.

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supporting

confidence: 81%

Enterprise management strategies in agricultural fairtrade products

Mendoza

Tadeo

Dacanay

et al. 2023

JED

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“…Microenterprise improvement is crucial to a country's economic advancement (Tadeo & Muralla, 2022;Tadeo & Mojica, 2022) and socioeconomic development (Henry, 2019). In recent years, the closure of numerous auxiliary industries, including retail and transportation, has caused business cancellation or closure for entrepreneurs and lower revenue Research Paper (Fabeil et al, 2020).…”

Section: Introductionmentioning

confidence: 99%

Analyses of Business Attributes and Facebook Utilization: Marketing Insights

Dela Cruz,

Voluntad,

Saranillo

2024

IJMADIC

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Microenterprises have a significant impact on the nation's economic development. Given the current trends in marketing, numerous organizations have adopted social media marketing. This study analyzed Facebook's business attributes and perceived effectiveness as an advertising tool for microenterprises. The researchers employed a descriptive-causal research design through random sampling of 320 registered microenterprises that utilize Facebook as an advertising tool. Findings revealed that participants were mostly under sole proprietorship, having one to three employees with an estimated asset size of less than 1,000,000 pesos and being in operation for one to three years. Customer brand awareness, product promotion, engagement reach, and sales volume were found to be highly effective in the perceived effectiveness of Facebook use. Remarkably, the business profile length of operation showed significant differences in terms of volumes of sales, whereas the number of staff in terms of customer brand awareness, engagement reach, and volume of sales; average asset size in terms of customer brand awareness and product promotion indicated significant differences to the perceived effectiveness of Facebook utilization as an advertising platform. Hence, the researchers recommended that microenterprises focus on targeted advertising, allocating advertising investment, and optimizing Facebook's advertising features.

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“…The workforce participation rate of the Philippines had increased to 64.5% last January 2023, consisting of 49.72 million Filipinos were currently employed according to the Philippines Statisticians Authority (2023). This phenomenon can be attributed to the growth in the ASEAN region and in the country which is manifested through enterprise growth Solis & Tadeo, 2022;and Alarca et al, 2022) and enterprise growth Tadeo & Muralla, 2022). Some jobs may suffer because of the increased use of digital technology, automation, and artificial intelligence, as well as the "new normal" work practices in the postpandemic labor force (Tadeo & Mojica, 2022) to prevent enterprise shutdown (Dagpin et al, 2022).…”

Section: Introductionmentioning

confidence: 99%

“…This phenomenon can be attributed to the growth in the ASEAN region and in the country which is manifested through enterprise growth Solis & Tadeo, 2022;and Alarca et al, 2022) and enterprise growth Tadeo & Muralla, 2022). Some jobs may suffer because of the increased use of digital technology, automation, and artificial intelligence, as well as the "new normal" work practices in the postpandemic labor force (Tadeo & Mojica, 2022) to prevent enterprise shutdown (Dagpin et al, 2022). Automation may replace the least educated, unskilled, and low-skilled people (Lund et al, 2021).…”

Section: Introductionmentioning

confidence: 99%

Personal and Professional Balance Among Freelance Workers: A Statusquo Analysis

Abug,

Navales,

Calderon

et al. 2023

IJBTOB

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Personal and professional balance is important not just for personal health and relationships, but also, for employees’ level of productivity and organizational performance. The main objective is to determine the personal and professional balance of freelance workers during the pandemic. This study gathered the data using the descriptive research method. With the help of online survey questionnaires, the researchers conveniently selected 40 freelance workers to know the personal and professional balance of freelance workers in selected areas of Cavite. Considerably, the results revealed that the majority of them were between the ages of 18 and 25, single, in their first year of college, and had been working as freelancers for less than a year. Also, the majority of freelancers’ work was related to marketing, editing, IT, and computer industries. The respondents agreed that professional life interferes with their personal life. Moreover, the respondents concured that stress, the need to reply to everything right away, and providing others with access around-the-clock are obstacles to striking a balance between personal and professional lives. This study is recommended to provide specific and attainable professional management design particularly for freelance workers. Keywords : freelance workers, personal and professional balance, statusquo analysis

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Opportunities and Challenges of Selected One Town One Product Enter-prises in Selected Towns of Cavite Amidst Pandemic

Cited by 7 publications

References 1 publication

Enterprise management strategies in agricultural fairtrade products

Enterprise management strategies in agricultural fairtrade products

Analyses of Business Attributes and Facebook Utilization: Marketing Insights

Personal and Professional Balance Among Freelance Workers: A Statusquo Analysis

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