Opinion change as a function of when information about the communicator is received and whether he is attractive or expert.

The Effects of Expertise and Physical Attractiveness Upon Opinion Agreement and Liking

“…Hence, as expected, physical attractiveness and expertise do make independent contributions in inducing opinion agreement. By factorializing physical attractiveness and expertise in the before condition of the Mills and Harvey (1972) study, the present experiment demonstrated that when information concerning these two source characteristics is received prior to a communication, they do authenticate or deauthenticate an actor's communication, as suggested by Tedeschi et aL (1973). Mills and Harvey (1972) attempted to describe the attractive nonexpert source and the unattractive expert communicator so that they would be about equally persuasive in the before condition.…”

“…This would determine whether post-communication information about the author contributes to the decrease in agreement in that condition, and if so, which information about the author (expert, unattractive, or both) contributes most. If, as Mills and Harvey (1972) suggest, the processes mediating agreement with an attractive communicator differ from those which produce agreement with an expert source, such an experiment would further identify the nature of these processes.…”

“…This suggests that attractiveness and expertise may be orthogonal. Mills and Harvey (1972), using female college students, studied the effect upon opinion change of (1) when information about the communicator was received, and (2) whether the communicator was attractive or expert. The source of communication was either an attractive nonexpert or an unattractive expert.…”

“…The authors suggested that the processes which produce agreement with an attractive communicator are not identical with those which produce agreement with an expert communicator. A major weakness in the Mills and Harvey (1972) study is that expertise and attractiveness were not completely manipulated. The attractive source was nonexpert, while the expert source was unattractive.…”

Ortodonti̇de Hasta-Heki̇m İli̇şki̇si̇ Ve Hasta Psi̇koloji̇si̇

“…Kız-erkek ilişkilerin-de dürüstlük ve özgürlük gibi güçlü özelliklere rağmen fiziksel çekiciliğin etkisi en baskın faktör olarak belirlenmektedir. 42 İş görüşmelerinde 39 , ikna yeteneğin-de 40,43 , karşı taraftan davranışsal 37 ve sözel 44 olarak iyi karşılık görmede, cezaların hafifletilmesinde 45,46 fiziksel çekiciliği yüksek olan bireylerin daha olumlu sonuçlar aldıkları gösterilmiştir. Bunun yanında, 'Güzel olan iyidir.'…”