1946
DOI: 10.1037/h0060985
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Opinion-attitude methodology.

Abstract: This popular issue has been reprinted so that it is again available. It presents an appraisal of the techniquesand methods used in opinion and attitude research.

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Cited by 290 publications
(118 citation statements)
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“…A single scale, Briggs and Cheek (1986) asserted, should measure a single individual difference or person variable. Quoting McNemar (1946): "Measurement implies that one characteristic at a time is being quantified" (p.…”
Section: A Third Cluster (Other-directed Self-presentation) Concerns mentioning
confidence: 99%
“…A single scale, Briggs and Cheek (1986) asserted, should measure a single individual difference or person variable. Quoting McNemar (1946): "Measurement implies that one characteristic at a time is being quantified" (p.…”
Section: A Third Cluster (Other-directed Self-presentation) Concerns mentioning
confidence: 99%
“…Well over 50 years ago it was noted that 'The existing science of human behaviour is largely the science of the behaviour of sophomores' (19) with the implication that such participants severely restricted the usefulness of the data collected. Today between 10% and 20 % of published studies on aspects of appetite are carried out on undergraduate students, many of whom are obliged to participate in experiments as a course requirement.…”
Section: Note On Appetite Methodologymentioning
confidence: 99%
“…It has been suggested (e.g., Smith & Leigh, 1997) that the Internet is a good medium for recruiting members of such groups (see also MeKenna & Bargh, 1998). Even were this not the case, an Internet replication might be advantageous: Reips (2000) has argued that the findings of Web experiments may, due to the greater demographic diversity of participants, be more generalizable than those of conventional laboratory studies that have traditionally (e.g., McNemar, 1946) used students as participants (and still do today; Banyard & Hunt, 2000;Reips, 2000).…”
Section: Purpose Of Present Researchmentioning
confidence: 99%