Much of the literature on Entrepreneurial orientation (EO) is typified by the substantial benefits it brings, thus it is a characteristic that is highly desirable by businesses. However fundamentally, it is seen an in innate characteristic of a firm, either present or not, with little research questioning whether and how EO can be developed-this investigation challenges this preconception. Inspired by the famous Sand cone model of operational capability, we conceptualise that EO can be constructed in a sequential, cumulative fashion, starting with Autonomy, then Proactiveness, Risk Taking, Innovativeness, and finally Competitive Aggression (the APRIC framework). Using a two-stage testing methodology in SmartPLS and a sample of 200 respondents, we find partial support for our framework which inspires confidence in our assumption that EO can be developed. Two further research streams are therefore suggested-those that continue the work on investigating the sequences to developing EO, congruent with much of the extant work done on the original Sand cone model; and those that examine the contingency factors that many influence the sequence.