volume 22, issue 1, P31-41 2018
DOI: 10.1108/mbe-06-2017-0028
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Nopadol Rompho

Abstract: PurposeThe purpose of this study is to investigate the uses of performance measures in startup firms, including perceived importance and performance of those measures. Design/methodology/approachThe survey method is used in this study. Data are collected from founders/chief executive officers/managers of 110 startups in Thailand. The correlation analysis and analysis of variance techniques are used as the analysis tool in this study. FindingsThe results show that there is a positive relationship between the pe…

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