Opening the black box of gameful experience: Implications for gamification process design

Leclercq, Thomas; Poncin, Ingrid; Hammedi, Wafa

doi:10.1016/j.jretconser.2019.07.007

Cited by 68 publications

(130 citation statements)

References 64 publications

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“…Klapztein and Cipolla (2016) indicate that there are similarities between the fields of game studies and service marketing and that "both can be understood from a point of view where game design elements can be described as services and games as service systems" (p. 570). More recently, in line with Landers' view (2019), Leclercq et al (2020) advance the conceptualization of gamification by suggesting a user-centered approach.…”

Section: Conceptualization Of Gamificationmentioning

confidence: 78%

Gamified money: exploring the effectiveness of gamification in mobile payment adoption among the silver generation in China

Wong¹,

Liu

Meng-Lewis

et al. 2021

ITP

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PurposeThis study investigates the use of gamification in promoting the silver generation's adoption of mobile payment technology through the gamified cultural practice of gifting red packets. It considers the effectiveness of using gamification in a cultural context to promote technology acceptance among older adults. This crossover between digital technology and cultural traditions brings unique gaming elements to the adoption of technology.Design/methodology/approachDrawing upon technology acceptance Model (TAM) and prospect theory, a research model is evaluated using structural equation modeling. Data were collected via survey from elderly consumers who are current users of WeChat but are yet to use its mobile payment functions.FindingsThe results reveal the perceived effectiveness of gamification is determined by the perceived enjoyment of the game and contributes to users' attitude development, directly and through its perceived usefulness. Perceived risks were identified as a barrier to converting positive attitude into adoption intention.Research limitations/implicationsThe findings contribute to the conceptualization and understanding of the effectiveness of gamification in technology adoption, specifically among the silver generation.Originality/valueIn contrast with previous gamification studies on gamified experience, this study introduces a new conceptualization of the perceived effectiveness of gamification and its measurement. This study validates game engagement as being effective in encouraging seniors to adopt a technology. In an era of an aging population where digitization is a norm, improving the digital literacy and digital inclusion of elders by encouraging them to adopt technology is essential to developing a more accessible and inclusive social environment.

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Section: Conceptualization Of Gamificationmentioning

confidence: 78%

Gamified money: exploring the effectiveness of gamification in mobile payment adoption among the silver generation in China

Wong¹,

Liu

Meng-Lewis

et al. 2021

ITP

View full text Add to dashboard Cite

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“…Notwithstanding its value in research on gamification, the MDE-framework fails to include the psychological elements explaining why gamification may be an effective motivational strategy in a workplace setting. Felin et al (2015), in their microfoundational approach, came up with four foundational propositions to explain how gamification design shapes the intrinsic motivations of users to participate in gameplay (i.e., a form of cognitive, emotional, and behavioral engagement that is usually associated with gaming; see also Leclercq et al, 2020). Microfoundational framing implies that the explanatory primacy of lower level constructs, such as employees and their social interaction, is used to explain the relationships between higher level concepts, such as organizational routines and capabilities (Felin et al, 2015).…”

Section: Theoretical Frameworkmentioning

confidence: 99%

Gamification in Dutch Businesses: An Explorative Case Study

Heijden

Burgers

Kaan³

et al. 2020

SAGE Open

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An in-depth case study approach was followed and data were collected by means of nine semi-structured interviews with experts from six case organizations. Our findings indicate that gamification of work can be a promising path for working organizations and can be beneficial to both employers and employees. The success of gamification at the workplace is dependent on whether its implementation is able to fulfill employees’ psychological needs for competence, autonomy, and relatedness. To make the most out of gamification at the workplace, employers, supervisors, and employees themselves should pay ample attention to its conditions (i.e., personal preferences of the employees, their demographic characteristics, their need for psychological safety, and the purposefulness of the game). In addition, seven psychological mechanisms underlying successful performance were found in our empirical work (i.e., competition, intrinsic incentives, extrinsic incentives, choice, social interaction, feedback, and ownership). The properties of gamification schemes that also have to be dealt with by the parties involved comprise their duration and intensity, the inclusion of a facilitator, the type of equipment, and scale referring to the size of the gamification scheme. Finally, our study has provided more insight into the possible effects of gamification schemes (i.e., increased insight in the workflow and, through this, a better understanding of both the employees’ own contributions and of their employers’ contributions to the work processes, the transfer of game elements into work processes, team building enhancement, learning effects, and negative emotions).

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“…Так, например, в работах по управлению информационными системами внимание акцентируется на том, что геймификация -это хорошо изученная техника трансформации систем [Rapp et al, 2018], дизайна информационных систем [Koivisto, Hamari, 2019] либо развлекательная технологическая система [Yang, Asaad, Dwivedi, 2017]. Исследователи применения геймификации в маркетинге изучают то, какие из ее характеристик наиболее эффективно воздействуют на изменение поведения потребителей и как их можно систематизировать [Eppman, Bekk, Klein, 2018;Leclercq, Poncin, Hammedi, 2020].…”

Section: определениеunclassified

“…На протяжении последних трех лет появляются новые перспективы изучения феномена геймификации (см., напр. : [Mullins, Subherwal, 2018;Morschheuser, Hamari, Maedche, 2019;Leclercq, Poncin, Hammedi, 2020]), разрабатываются шкалы измерения в альтернативных контекстах (см., напр. : [Eppman, Bekk, Klein, 2018;Hödberg, Hamari, Wästlund, 2019;Liu et al, 2019;Tondello et al, 2019]).…”

Section: основные направления исследований: обзор публикацийunclassified