“…The meteoric rise of social media platforms such as Facebook, Instagram, Twitter, and YouTube in the 2010s made them a relevant domain of inquiry for broader research communities and fields, whose diverse epistemic orientation and theoretical arsenal becomes consequential for researchers interested in HMI practices on SNS. Research on HMI-related practices on SNS draw from diverse theorizations of material and intangible heritage in the context of heritage studies (Harrison, 2013(Harrison, , 2020Kirshenblatt-Gimblett, 1995;MacDonald, 2009;Meskell, 2015;Roued-Cunliffe & Copeland, 2017;Smith, 2006;Waterton & Watson, 2015), but also from the historical field of memory studies and its recent shift toward mediated practices (Hoskins, 2018;Olick & Robbins, 1998;Roediger & Wertsch, 2008), as well from communication and media theory (Hall, 1993;Livingstone, 2005) and the focus on participation, social networking and the logic of platforms within digital media studies (Boyd, 2007;Jenkins et al, 2015;Van Dijck et al, 2018).…”