Between 1949 and 1975, the industrial design promoted internationally as typical of the Netherlands was in line with functionalist modernism. During this period, the Design Council of the Netherlands was officially responsible for design promotion domestically and abroad. 1 Supported by the government in the context of postwar industrialisation politics, its task was to help improve the Netherlands' economic position by enhancing the quality of Dutch manufacture (Huygen 1987). Through its showroom in Amsterdam, dutch design, conceptual design, actor-network-theory, design policy, international cultural policy