“…• The customer gaining knowledge of the production process (Piontkowski andHoffjan, 2009, Alenius et al, 2015), the market (Agndal and Nilsson, 2010), and how to formulate needs (Seal et al, 1999, Suomala et al, 2010 • Price pressuring (Munday, 1992, Axelsson et al, 2002 • Customer control over supplier information (Alenius et al, 2015, Agndal and Nilsson, 2010, Mouritsen et al, 2001 • Shifting transaction costs (Möller et al, 2011) and profit margin variance (Kumra et al, 2012) from the customer to the supplier • Shifting focus from price to process (Alenius et al, 2015) • Error checking Nilsson, 2008, Agndal andNilsson, 2010) • Stimulating transparency (Mouritsen et al, 2001, Cooper andSlagmulder, 2004), nonopportunistic behaviour (Caglio and Ditillo, 2012), commitment (Piontkowski and Hoffjan, 2009), and trust (Tomkins, 2001, Seal et al, 1999, Dekker, 2003. Agndal and Nilsson (2008) provide a list of seventeen decision-making processes informed by OBA.…”