Open and transparent research practices and public perceptions of the trustworthiness of agricultural biotechnology organizations

Landrum, Asheley R.; Hilgard, Joseph; Lull, Robert B.; Akin, Heather; Jamieson, Kathleen Hall

doi:10.22323/2.17020204

Cited by 11 publications

(8 citation statements)

References 38 publications

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“…Consistent with prior work (Dixon, 2016;Landrum et al, 2018;Lewandowsky et al, 2013), our results indicate that preexisting beliefs had a moderating effect on changes in perception. We found different levels of change in perception based on preexisting beliefs about organic and conventionally grown foods.…”

Section: Preexisting Beliefssupporting

confidence: 90%

Effect of information on public perception of organic foods: a case study

Koswatta

Wingenbach

Leggette

2022

BFJ

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PurposeWhen scientific information is unclear about the health benefits of foods, people choose to react in different ways. Using a posttest-only control group design, the authors tested how balanced and nonfactual information available on YouTube influences public perception of organic foods.Design/methodology/approachThe authors randomly assigned participants (N = 640) from a southern US land grant university to watch one video: balanced news, nonfactual news, or control. All participants indicated changes in perception about organic foods immediately after the video. The authors analyzed the data using one-way and two-way ANOVA.FindingsThe nonfactual news video had the most influence on public perception of organic foods. Results confirmed that the effect of nonfactual information was more for individuals with preexisting beliefs consistent with the message communicated and individuals exposed to average to high levels of health and diet news.Practical implicationsThe authors recommend regulatory changes in marketing strategies related to organic foods in the US that encourage balanced information about organic foods rather than promoting credence attributes of organic foods using persuasive information.Originality/valueThe authors findings suggest that, when scientific information about the health benefits of foods is unclear, communication activities should aim to increase healthy skepticism considering the audience's preexisting beliefs and frequency of health and diet news exposure.

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Section: Preexisting Beliefssupporting

confidence: 90%

Effect of information on public perception of organic foods: a case study

Koswatta

Wingenbach

Leggette

2022

BFJ

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“…Although there is an obvious role for knowledge in public understanding and acceptance of science, the knowledge deficit hypothesis is over-simplistic. Interpretation of scientific information, even when communicated clearly, is conditional on people's values, beliefs, and worldviews (e.g., Brossard, Scheufele, Kim, & Lewenstein, 2009;Landrum, Hallman, & Jamieson, 2019;Landrum, Hilgard, Lull, Akin, & Jamieson, 2018;Nisbet & Scheufele, 2009;Yeo, Xenos, Brossard, & Scheufele, 2015). After all, people often engage in motivated reasoning, dismissing otherwise credible scientific evidence that does not cohere with their preexisting views (Kunda, 1990).…”

Section: Knowledge Deficit Hypothesismentioning

confidence: 99%

Differential susceptibility to misleading flat earth arguments on youtube

2019

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YouTube has been influential in propagating Flat Earth Ideology, but not everyone is equally susceptible to the effects of watching these videos. In an experiment with a participant pool restricted to regular YouTube users, we found that lower science intelligence and higher conspiracy mentality increase individuals' susceptibility to flat Earth arguments on YouTube. In fact, these two dispositional variables interact: whereas people with lower conspiracy mentality do not find the arguments compelling at any level of science intelligence, among those with higher conspiracy mentality, perception of argument strength decreases as science intelligence increases. Moreover, perceptions of argument strength varied on the thrust of the clip's argument (science-, conspiracy-, or religious-based), with the religious appeal being perceived as weaker and inspiring more counterarguing than the science clip. We discuss implications for both the knowledge deficit hypothesis and for the differential susceptibility to media effects model.

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“…Both addressing these perceptual challenges and ensuring that technologies develop in line with informed consumer preferences require focusing on interactive science communication about cell-cultured meat. This is exemplified by historical cases like the BSE (Bovine Spongiform Encephalopathy) crisis and genetically modified (GM), which underscore the importance of transparent, consistent, and engaging communication strategies for fostering public trust in agricultural technology [Landrum, Hilgard, Lull, Akin & Hall Jamieson, 2018;Nunes Vaz, Dewes, Domingos Padula & Talamini, 2013]. Similarly, for cell-cultured meat, an effective communication strategy should extend beyond mere information dissemination, embracing a more dynamic interaction with the public.…”

Section: Literature Reviewmentioning

confidence: 99%

Effects of message frames and visual cues on cell-cultured meat communication: sensation seeking as a moderator

Lee,

Lee

2024

Journal of Science Communication

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Cell-cultured meat presents environmental and ethical advantages; however, negative public acceptance remains a significant hurdle. To generate more effective public engagement on this topic, we conducted two online experiments exploring the impact of message framing and food cues (Experiment 1) and the moderating role of an individual's personality trait, sensation seeking, (Experiment 2) on the perception of cultured meat news shared via social media. Our findings revealed that messages employing individual benefit-framing, as opposed to societal benefit-framing, resulted in more positive perceptions of cultured meat. Incorporating direct food cues in the communication led to reduced risk perception, a more favorable attitude, and increased intention to purchase cultured meat. Furthermore, sensation seeking was shown to be a significant moderator for the effects of the message features. Theoretical and practical contributions are discussed.

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Open and transparent research practices and public perceptions of the trustworthiness of agricultural biotechnology organizations

Cited by 11 publications

References 38 publications

Effect of information on public perception of organic foods: a case study

Effect of information on public perception of organic foods: a case study

Differential susceptibility to misleading flat earth arguments on youtube

Effects of message frames and visual cues on cell-cultured meat communication: sensation seeking as a moderator

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