Oops, I've overshared! When social media influencers' self-disclosure damage perceptions of source credibility

Leite, Fernanda Polli; Pontes, Nicolas; Baptista, Paulo de Paula

doi:10.1016/j.chb.2022.107274

Cited by 24 publications

(14 citation statements)

References 62 publications

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“…In addition to recognizing the importance of sWOM, the present study also confirms that the newly identified determinant, SMIs and experts, plays a significant role in building social organizational credibility. The results showed support for Leite et al (2022) arguments in a credibility context and suggests that organizations who connect with reliable SMIs and experts, who reflect on personal experience and provide knowledge on issues, could contribute to building social organizational credibility.…”

Section: Discussionsupporting

confidence: 52%

“…Factor 3 consists of all the items that measured the role of SMIs in relation to enhancing the organization's credibility in the social media context. The respondents confirmed that SMIs play a definite role in building an organization's credibility on social media, provided that they produce quality and significant content and showcase expertise in terms of the discussion topics (Leite et al, 2022). Factor 6, which represents the items that measured the role of experts in building the organization's credibility on social media, also included an item that was originally allocated to the high issue involvement determinant.…”

Section: Rq3: Could Swom Related To the Organization's Posts Contribu...mentioning

confidence: 78%

“…Many organizations have identified SMIs as intermediaries, as they provide access to and influence "hard-toreach stakeholders" (Enke & Borchers, 2019). SMIs produce content, with them acting as sources of advice to their followers, with the quality, significance and prominence of their content serving to attract followers (Leite et al, 2022). Furthermore, this content involved usually relates to a specific topic or field and concerns the SMI's personal experiences with, for, example, a specific organization's products or services (Leite et al, 2022).…”

Section: Additional Social Media Determinantsmentioning

confidence: 99%

“…SMIs produce content, with them acting as sources of advice to their followers, with the quality, significance and prominence of their content serving to attract followers (Leite et al, 2022). Furthermore, this content involved usually relates to a specific topic or field and concerns the SMI's personal experiences with, for, example, a specific organization's products or services (Leite et al, 2022). Such personal experiences enhance feelings of connection and relatedness among their followers.…”

Section: Additional Social Media Determinantsmentioning

confidence: 99%

See 3 more Smart Citations

Determinants of social organizational credibility: Towards a formal conceptualization

Botha

2023

ONLINE J COMMUN MEDIA TECHNOL

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Organizational credibility is an important component of organizational survival. The need to build and maintain organizational credibility in the social media context is specifically significant, largely due to the popularity of the medium in the current interactive communication environment. Social media, however, create a challenging environment for accurate information consumption, because it excludes the journalistic gatekeeper, are subject to misinformation and allow for information proliferation by both official and nonofficial users. For organizations to enhance their credibility in the social media context, it is important, firstly, to determine what constitutes social organization credibility. To establish an enhanced understanding of social organizational credibility and to build towards a formal conceptualization, this article quantitatively explored the preliminary identified determinants of social organizational credibility among active social media users. An exploratory factor analysis indicated that social organizational credibility consists of the determinants of trustworthiness, qualified resonance, homophily, personable interaction, informed conversation, and apt social word-of-mouth. Furthermore, the results also highlighted that an organization’s connections (including social media influencers and experts) are also a key determinant of social organizational credibility. This research provides guidance as to how social media users assess an organization’s credibility in the social media context, which could help alleviate the misinformation stigma that is associated with social media as an interactive communication platform. The identified determinants and the conceptualization of social organizational credibility extend existing organizational credibility literature and provide organizations with much needed guidelines to enhance their credibility in the social media context.

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Section: Discussionsupporting

confidence: 52%

Section: Rq3: Could Swom Related To the Organization's Posts Contribu...mentioning

confidence: 78%

Section: Additional Social Media Determinantsmentioning

confidence: 99%

Section: Additional Social Media Determinantsmentioning

confidence: 99%

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Determinants of social organizational credibility: Towards a formal conceptualization

Botha

2023

ONLINE J COMMUN MEDIA TECHNOL

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“…Influencer marketing has to be researched to learn how social media influencers forge connections with their followers and further affect purchase intentions in today's digital environment, which is characterised by a rapidly rising trend across multiple social media platforms. Many studies used and investigated various constructs, including brand image, self-concepts, fear of missing out, social comparison, consumerism, parasocial relationships, and personal self-disclosure (Hermanda et al, 2019;Leite et al, 2022). In addition, this article aims to enrich research on the relationship between social media influencer's credibility and customer's buying intent through sequential mediating effects of parasocial interaction, perceived value, and brand image, since prior research on this topic was quite limited.…”

Section: Introductionmentioning

confidence: 99%

Exploring the impact of social media influencers on customers’ purchase intention: A sequential mediation model in Taiwan context

Kanwar¹,

Huang²

2022

EBER

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The objective of the article is to investigate the impact of social media influencers (SMI) on Taiwanese customers' intent to buy, using sequential mediating effects of parasocial interaction, perceived value, and brand image. Research Design & Methods:The study focused on Taiwan and 384 samples were gathered using a convenience-based sampling technique. Variance-based structural equation modelling (SEM) was used to evaluate the sequential mediating effects through Smart PLS 3.0 statistical software. Findings: The study's findings suggested that social media influencers' credibility has a statistically significant impact on generating a parasocial relationship with the audience, leading to positive perceived quality and brand image that eventually results in purchase intention. Implications & Recommendations:The full sequential mediating model reflected that brand managers should choose the right social media figure who can connect with consumers and who simultaneously acts as a catalyst for the advertising industry. Contribution & Value Added:This study contributes in anticipating consumer behaviour and understanding the role of social media influencers credibility in developing a sense of intimacy with the audience and examining its antecedents in one conceptual model in the form of the comprehensive and sequential model, which is a novel theoretical insight for media figures and consumer purchase behaviour literature. Article type:research article

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To share or not to share: When is influencer self‐disclosure perceived as appropriate?

Leite,

Pontes,

Septianto

2024

J of Consumer Behaviour

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Influencers' personal stories on social media can shape consumer behavior. Yet little is known about how intimacy, valence, and topic of self‐disclosure affect perceptions of credibility. In two studies, results reveal that intimate (vs. non‐intimate) self‐disclosure reduces perceived message appropriateness and influencer credibility, while positive (vs. negative) self‐disclosure enhances it. Furthermore, the effect of positive intimate self‐disclosure on appropriateness is stronger for topics related to mental health (vs. relationships). This research broadens the theoretical understanding of how consumers perceive influencer credibility by analyzing various dimensions of self‐disclosure, providing practical insights for integrating self‐disclosure into social media recommendations.

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Oops, I've overshared! When social media influencers' self-disclosure damage perceptions of source credibility

Cited by 24 publications

References 62 publications

Determinants of social organizational credibility: Towards a formal conceptualization

Determinants of social organizational credibility: Towards a formal conceptualization

Exploring the impact of social media influencers on customers’ purchase intention: A sequential mediation model in Taiwan context

To share or not to share: When is influencer self‐disclosure perceived as appropriate?

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