According to Schneider's (2003, 2007) dynamic model of the evolution of postcolonial Englishes, the phase of endonormative stabilization is ‘reflected in the emergence of a new and vigorous cultural phenomenon, viz. literary creativity in English, rooted in the new culture and adopting elements of the new language variety’ (Schneider, 2007: 50). In the South African context, endonormative stabilization is dated as beginning with the advent of non‐racial democracy in South Africa (that is, in 1994), linked, according to Schneider (2017: 188), to ‘a broadly based and generally recognized literary creativity, spearheaded by two recent Nobel laureates: Nadine Gordimer in 1991 and J. M. Coetzee in 2003.’ In this paper, this conclusion is challenged by pointing to what Brink (1976: 42) refers to as a ‘vital and viable new literature’ in English which emerged in the first half of the 20th‐century and which often had a striking emphasis on the interrelationship between English and the Afrikaans IDG‐strand; thus constituting a form of postcolonial English which arose well before the examples mentioned by Schneider.