Ontology-based SWOT analysis method for electronic word-of-mouth

Pai, Mao-Yuan; Chu, Hui-Chuan; Wang, Su-Chen; Chen, Yuh‐Min

doi:10.1016/j.knosys.2013.06.009

Cited by 21 publications

(45 citation statements)

References 23 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…That said, in general appraisal word indicate consumer demands. Pai et al (2013b) carried out a SWOT analysis on products or services by examining positive or negative appraisals. Enterprises can then use the results of the SWOT analysis to improve their products or services.…”

Section: Analysis Of the Relationship Between Appraisal Words And Conmentioning

confidence: 99%

“…SWOT is a tool for market analysis (Kotler and fox 1995), and this is done to better understand consumer needs and demands from the mass market. As a result, we can figure out consumer needs from eWOM appraisals (Pai et al 2013b).…”

Section: Analysis Of the Relationship Between Appraisal Words And Conmentioning

confidence: 99%

“…9. Ku et al (2005) to develop an eWOM analytical method (Pai et al 2013a), further developing a SWOT analytical technique (Pai et al 2013b) using the results of eWOM analysis. This work thus uses the analytical method in Pai et al (2013a) and Ku et al (2005) as the basis of appraisal analysis, with the following steps applied for analysis of unknown appraisal words.…”

Section: Appraisal Extractionmentioning

confidence: 99%

“…In order to examine the effectiveness of the proposed mechanism and assist strategic planning managers, marketing personnel, and R&D personnel to carry out marketing strategies, this study used a user satisfaction questionnaire to conduct a system evaluation, adopting the approach from Li andChang (2009), Chen andChen (2012), and Pai et al (2013b). The literature review was used as the basis of this study, and the results were used to carry out the design of user satisfaction questionnaires items.…”

Section: System Evaluation From a User Satisfaction Perspectivementioning

confidence: 99%

“…However, before constructing a complete system, a conceptual model or theory is suggested to be used as the foundation for developing it. As such, the system design is based on a review of the literature and is more reasonable than would otherwise be the case (Chen and Chen 2012;Chen 2011;Pai et al 2013a;Pai et al 2013b). Specifically, this study has the following objectives: (i) constructing a consumer demands analysis model in eWOM; (ii) designing a consumer demands analysis procedure; and (iii) developing a system for analyzing consumer demands.…”

Section: Introductionmentioning

confidence: 99%

See 4 more Smart Citations

A computer-based approach for analyzing consumer demands in electronic word-of-mouth

Lin¹,

Liaw²,

Chen³

et al. 2017

Electron Markets

Self Cite

View full text Add to dashboard Cite

Consumer opinions are one of the most valuable assets that enterprises have, and thus questionnaires are often employed to investigate the views of consumers. However, this approach requires a large amount of human labor and time, and, most importantly, it cannot automatically find out consumers' needs. However, many consumers now share their appraisals of products or services through electronic word-of-mouth (eWOM). Since these usually reflect consumer needs, and thus their demands, collecting and analyzing eWOM data has become a key task for many businesses. Nonetheless, current eWOM-related research focuses on its transmission, influence, issues, and marketing, and there seem to be very few studies that apply eWOM to develop consumer needs analysis systems. In order to effectively collect and analyze eWOM data, this study proposes a computer-based approach for analyzing consumer demands. The approach utilizes sentiment analysis to develop extraction methods for use with eWOM appraisals. It thus uses eWOM appraisals to find out consumer demands. This work integrates eWOM with information technology to develop an approach to computerize consumer needs analysis. It is expected that the results will help enterprises to improve the quality of their products and market competitiveness.

show abstract

Section: Analysis Of the Relationship Between Appraisal Words And Conmentioning

confidence: 99%

Section: Analysis Of the Relationship Between Appraisal Words And Conmentioning

confidence: 99%