Online-to-Offline (O2O) Commerce in Emerging Markets: Analysis of the Retail Sector

Gupta, Soniya; Jeyaraj, Anand

doi:10.1080/10599231.2021.1983501

Cited by 3 publications

(2 citation statements)

References 30 publications

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“…The retail industry in Indonesia has encountered significant changes in recent years since the covid 19 pandemic due to the growth of e-commerce and the increasing use of technology in retail activity [1][2][3][4][5]. Indonesian consumers are becoming more tech-savvy and now more demanding seamless and integrated shopping experiences across online and offline channels [6]. This has led to the emergence of omnichannel technology as a solution to meet the changing consumer demands.…”

Section: Introductionmentioning

confidence: 99%

Omnichannel Technology: IT Innovation in Indonesia Retail Industry

Lisnawati,

Hurriyati,

Disman

et al. 2023

Advances in Economics, Business and Management Research

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This study aims to determine the effect of Information Quality and This article desire to examine the appliance of omnichannel technology as an IT innovation in the Indonesian retail industry. Omnichannel technology integrates all communication and process of purchase channels, providing customers with a seamless and consistent experience across online and offline platforms. This study focuses on the impact of omnichannel technology on retail activity in Indonesia. The article examines the challenges faced by the Indonesian retail industry in adopting omnichannel technology, such as the poverty of IT infrastructure and the need for a proficient personnel. Furthermore, the article measures the adoption rate and implements omnichannel technology using the UTAUT 2 model to increase competitiveness and meet changing consumer needs in the digital era. This research contributes to the literature on IT innovation in the retail industry and provides practical insights for practitioners and policymakers in Indonesia.

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Section: Introductionmentioning

confidence: 99%

Omnichannel Technology: IT Innovation in Indonesia Retail Industry

Lisnawati,

Hurriyati,

Disman

et al. 2023

Advances in Economics, Business and Management Research

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“…Most of the previous studies were inconclusive because they examined that the intercontinental stock market comovement in respect of returns and volatility. Hence, the majority percent of those studies have been done based on grouped market indices or between diverse countries around the world (Gupta & Basu, 2011). The current authors claim that, for instance, some empirical researches have made a comparison by including their new data of stock markets comovements in the established economies in contradiction of the emerging markets, or among regions, with the Middle East, the Asia Pacific, Euro area and North Africa (MENA) (Balli & Balli, 2011;Rua & Nunes, 2009;Vo, Pham, Pham, Truong, & Nguyen, 2018).…”

Section: Introductionmentioning

confidence: 99%

Nexus Between Sectoral Shift and Stock Return

Hosen

Imran²,

Chowdhury

2021

International Journal of Asian Business and Information Management

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The objective of this study is to examine the impact of sectoral shift on the stock return of Bangladesh. This study employs auto-regressive distributive lag (ARDL) approach using the weekly data of various sectoral indices of Bangladesh over the period from May 1999 to September 2016. The findings tend to indicate that there has possible sectoral portfolio diversification in the market and ‘general product industry' is the most exogenous and profitable sector from the rest. This study is one of the first attempts of the sectoral analysis and its impact on the stock return with the reference to Bangladesh. Furthermore, this study can be a benchmark for the policymakers of emerging economies to find the impact of economic transformation in the stock returns of the equity markets.

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