Online “Teacher” Incompetence in Shaping Audience Confidence

Abstract

Social media provides space for everyone to act as they wish. Only by being able to operate a social media system can digital creators change their 'face' according to the construction they create. The background does not need to be relevant because social media does not require creators to create content according to their capacity and profession. However, social media is full of content that plays the role of expertise. Wrapped in a narrative that leads to a form of teaching, the content acts like a teacher. However, if it reaches the recesses of the public's mind, it will impact the formation of beliefs based on the text received. This reality will continue and has the potential to change the landscape of truth held by the public. Based on this, this research aims to uncover social media content originating from incompetent accounts. To fulfill methodological elements, this research uses a qualitative approach with a type of social media content analysis. The research results show that there is a lot of misleading content created by incompetent hands-on social media networks which has the potential to shape a personal image because it is supported by a form of delivery wrapped in the essence of meaningful truth.