Online strategic communication: A cross-cultural analysis of U.S. and Chinese corporate websites

Pan, Po‐Lin; Xu, Jie

doi:10.1016/j.pubrev.2009.04.002

Cited by 17 publications

(13 citation statements)

References 2 publications

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“…American and Chinese corporate websites were chosen for three reasons. Firstly, the US and China represent two distinct markets along the Western-Eastern cultural continuum (Pan & Xu, 2009;Tian, 2008). Secondly, as China has become the world's second largest economy ("China has overtaken Japan", 2011) and is on the way to becoming the second largest consumer market ("China to be second", 2010) after the US, Chinese companies play an important role in the global market along with their American counterparts.…”

Section: Methodsmentioning

confidence: 99%

“…Among Hofstede's (1991) five cultural dimensions, power distance has been studied as an important cultural dimension in international public relations (Mushtaha & De Troyer, 2009;Pan & Xu, 2009;Taylor & Kent, 1999). It was considered a key factor distinguishing public relations practice in developing countries from that in developed countries (Tian, 2008).…”

Section: Cultural Differencesmentioning

confidence: 99%

“…In addition, prior research has indicated that power distance affects the extent to which a company gives priority to community relations by addressing social responsibility (Adams, 1996;Grunig & Grunig, 2003;Pan & Xu, 2009). Social responsibility refers to the efforts of a corporation to be a concerned and engaged citizen in the community (Newsom, Turk, & Kruckeberg, 2004).…”

Section: Chinese Journal Of Communication 85mentioning

confidence: 99%

“…Furthermore, Pan and Xu (2009) found that more US corporations valued social responsibility as an online resource than did their Chinese counterparts.…”

Section: Chinese Journal Of Communication 87mentioning

confidence: 99%

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Power distance and online organization–public relationship building: a comparative analysis of US and Chinese corporate websites

Jiang

Wei

2013

Chinese Journal of Communication

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Informed by the dialogic perspective and Hofstede's power distance theory, this study examines mediated organization -public relationship building on corporate websites. The focus is on exploring how cultural differences influence American and Chinese businesses in addressing concerns and interests of a diverse set of publics. Findings show that corporate websites, whether American or Chinese, tend to converge on a global strategy. Business-oriented features tend to standardize, whereas business environment-oriented features are more likely to localize. Specifically, in relation to the former, we find that US and Chinese companies tend to target multiple audiences on their websites; the majority tailor their messages to customers, investors, employees, and the press simultaneously. Regarding the latter, we find that Chinese companies tend to target the government and US companies are more likely to address social corporate issues on their websites. These findings shed light on the longstanding issue in the literature of whether corporate websites should be culturally specific or universal. The managerial implications of the findings are discussed and recommendations for future research are given.

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Section: Methodsmentioning

confidence: 99%

Section: Cultural Differencesmentioning

confidence: 99%

Section: Chinese Journal Of Communication 85mentioning

confidence: 99%

“…Furthermore, Pan and Xu (2009) found that more US corporations valued social responsibility as an online resource than did their Chinese counterparts.…”

Section: Chinese Journal Of Communication 87mentioning

confidence: 99%

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Power distance and online organization–public relationship building: a comparative analysis of US and Chinese corporate websites

Jiang

Wei

2013

Chinese Journal of Communication

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“…Tsiulin et al 2020). Together with these is the development of corporate communication and image, which is in digital age associated with Internet appearance through own webpages (Pan and Xu 2009;Ageeva et al 2019) and social media use (Ageeva et al 2019). It could be said that many intangible image and successfulness of corporate communication are dependent how much information is being provided, what types of information is available and how fresh information actually is.…”

Section: Introductionmentioning

confidence: 99%

Internet page content analysis of north European Sea ports

2020

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This study analyses 98 Internet pages of sea ports located in Sweden, Finland and Estonia during years 2017–2019. Aim of the study is to find, how website basic design is completed (colours and languages), how slogans, environmental issues, statistics and hinterland transports are reported. Based on the analysis, it appears as rather common that sea ports follow conservative selection of colours in their websites, where blue and white are clearly most popular. Typically, English and Swedish are as the most common used language, followed by Finnish, Russian and Estonian. In some rare cases, websites are offered in Chinese or German. Larger sea ports do have clear “slogans”, where smaller ones are just having lengthy justification for their existence. Environmental issues are increasing concern among sea ports, and these are mostly mentioned in details within Swedish actors. Providing statistics varies among companies, and in some sea ports these are provided from very long time period, where in others from just previous years or then only from last year (or even at all). It is common for companies to report that they have sustainable hinterland access, railway available.

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Global Market and Commercials: Understanding Cultural Diversities

Calabrese

Capece

Costa

et al. 2015

Know. Process Mgmt.

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Recent years have witnessed an increasing interest in the consequences of culture for global marketing and advertising.\ud Indeed, culture determines how people communicate, what people communicate and in which way national cultures\ud affect customers’ behaviours and perceptions. Many studies underline the necessity of adapting advertising\ud strategies to the consumers’ culture. Understanding the consequences of cultural differences is, therefore, crucial for\ud marketing and advertising decision-makers when companies have to develop international advertising campaigns.\ud Therefore, the main purpose of our research is to investigate the approach of a multinational company towards cultural\ud differences in international advertising. With this objective in mind, we analyse through a qualitative content\ud analysis the commercials of a well-known soft drink company in five countries in order to understand cultural differences\ud and how they are reflected in the advertising campaigns according to the Hofstede’s model. Our findings show\ud that Hofstede’s cultural dimensions are considered to be supportive and useful guidelines for the development of suitable commercials for culturally different target groups

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Online strategic communication: A cross-cultural analysis of U.S. and Chinese corporate websites

Cited by 17 publications

References 2 publications

Power distance and online organization–public relationship building: a comparative analysis of US and Chinese corporate websites

Power distance and online organization–public relationship building: a comparative analysis of US and Chinese corporate websites

Internet page content analysis of north European Sea ports

Global Market and Commercials: Understanding Cultural Diversities

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