“…On a societal level, social media create unprecedented opportunities for information flow (Sparrow, Liu, and Wegner 2011), affective expression (Golder and Macy 2011), social influence (Bond et al 2012), and apparently even democratic revolution (Allagui and Kuebler 2011). Although much has been written on the relationship between the Internet and the civic engagement of individuals and groups (Anduiza, Cantijoch, and Gallego 2009;Dahlgren 2009;Hara and Huang 2011), empirical studies of online activism are surprisingly scarce. Furthermore, these studies are largely limited to analyses of social movement website text and hyperlink data, on one hand (e.g., Ackland and O'Neil 2011;Lusher and Ackland 2011;Shumate 2012), or analyses of interview, survey, or "media ethnographic" data, on the other (e.g., Maireder and Schwarzenegger 2012;Nah, Veenstra, and Shah 2006;Pickerill 2001).…”