Online Shopping Featuring My Customized Avatar - Generating Customized Avatars for a Sustainable Shopping Experience in E-Commerce

Abstract

Nowadays E-commerce and E-shopping become more and more popular, supported by the actual pandemic situation on one side but especially driven by technology and society transformation on the other. The product development process in clothing industry is in a state of constant change, implementing more and more digital, and especially virtual tools, within the past years. [1] Beside the product itself and physical as well as optical virtual fabrics and trimmings, especially the avatar plays an important role in this process -from the beginning in design and ending up in Ecommerce when presenting the products on matching avatars gains an attractive importance for the consumer. Companies developing their collections and products for target groups are aiming for fit and brand consistency. Anyway, within the product development process, there is a totally different understanding when it comes to design of avatars, visual expression on one side and technical and measurement reliable avatars on the other. [1, 2] Beside the question of individualization of customized avatars, the importance of avatar design at the beginning of the process becomes "cruelly" important again at the end when getting in "touch" with the customer and its individual and subjective feelings. [3,4] Though the complete product development process is lifted up to a cloud-based system -at the end of the day a valuable customer has to buy the products to make them "alive", and keep the company running.

Mechatronic Design and Experimental Research of an Automated Photogrammetry-Based Human Body Scanner

“…When it comes to virtual fitting rooms, in work [5], research was carried out with the use of four scanning systems based on various technologies in order to create virtual avatars for the selection of clothes. The analyzed solutions included: TG3D Scanatic 360 Body Scanner operating in infrared, Vitus Anthroscan by Avalution GmbH using laser scanning, as well as Ditus Smart also by Avalution GmbH and the Styku scanner by Styku, both based on the use of a Kinect sensor.…”