Online shopping: Factors that affect consumer purchasing behaviour

Bucko, Jozef; Kakalejčík, Lukáš; Ferencová, Martina

doi:10.1080/23311975.2018.1535751

Cited by 102 publications

(89 citation statements)

References 22 publications

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“…Additionally, our participants were very open to technology. In future research, we will follow the behaviour for other age groups [79]. However, despite the convenience student sample, the participants in this study could be considered an appropriate audience of target customers, as other authors have also stated.…”

Section: Limitations and Future Research Directionsmentioning

confidence: 93%

“…Future research will also include other personality traits, such as risk propensity, to overcome this limitation, by adding variables concerning the perceived risk of online shopping activities. Previous research has revealed that while perceived risk online was inversely related to attitudes online, attitudes online were directly related to intentions to purchase online [79,80].…”

Section: Theoretical Implicationsmentioning

confidence: 98%

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An Analysis of the Impact of Personality Traits towards Augmented Reality in Online Shopping

2021

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The Internet as a shopping and purchasing medium has become an extensively researched topic. Augmented realty, in particular, allows consumers to explore their options and make personalised changes while shopping online. Our study aims to analyse the symmetry between the attitudes towards using the traditional electronic online shopping and the electronic commerce that uses augmented reality. We also investigate the effects of personality traits and the attitudes towards the Internet on the two electronic commerce forms. Our results show that the buying intention in online shopping is significantly higher in the case of augmented reality. Our results also reveal associations between personality traits and online buying behaviours, i.e., neuroticism and the openness to experiences being associated with the willingness to buy online. On the other hand, personality traits are proved to predict buying impulsiveness, the highest weight being represented by low emotional stability and high external locus of control. Further research should also include other dimensions, such as the perceived risks associated with online purchasing, self-efficacy or anxiety towards technology.

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Section: Limitations and Future Research Directionsmentioning

confidence: 93%

Section: Theoretical Implicationsmentioning

confidence: 98%

An Analysis of the Impact of Personality Traits towards Augmented Reality in Online Shopping

2021

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“…E-commerce is becoming a regular way to do business, building social trust will improve the growth of the economy. E-commerce is very important for small and mid-sized companies, it will give a competitive edge over big corporation, as it provides quick responses to the emerging trends in purchased products (Bucko & Ferencová, 2018). The number of retailers that use multiple channels to sell their products or service is growing.…”

Section: E-commerce Conceptmentioning

confidence: 99%

Development of ICT: conceptual comparative analysis of consumer behavior in Europe and Asia

Majzoub

Davidavičienė

2019

Proceedings of 6th International Scientific Conference Contemporary Issues in Business, Management and Economics Engineering ‘2

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Today’s society is becoming the information and communication technology societies, where ICT is responsible for the creation, distribution, and manipulation of information in every aspect of society (Xiang, Magnini, & Fesenmaier, 2015). The following article will present a comparative analysis of one aspect of consumer changes caused by ICT, which is e-commerce between Europe and Asia, using Hofstede’s culture dimensions (Power distance, individualism, masculinity and uncertainty avoidance). Purpose – to provide a comparative analysis of consumer behavior changes caused by ICT between Europe and Asia. Research methodology – a synthesis of review of the literature. Findings – provide insight into the difference in consumer behavior changes caused by ICT, between Europe and Asia and provide the basis for future researches. Research limitations – future research should include empirical research and study of other solution and other factors that affect consumer behavior. Practical implications – the practical implication of the article provide a framework for organizations to take into consideration, the difference in consumer behavior between countries when it is targeting their markets. Originality/Value – no comparative.

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“…(Shamout, 2016) These tools include TV advertisement, social media advertisement, online coupons, online special discounts, buy-one-get-one-free, promotional campaigns, free delivery and word of mouth. Different kinds of promotion tactics are used by the seller to boost their sales and retain brand loyalty (Bucko, Kakalejčík, Ferencová, &Wright, 2018).…”

Section: Introductionmentioning

confidence: 99%

Impact of Promotional Tools on Consumer Buying Decisions in Online Purchasing

Saad¹

2021

PSSR

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For several years, people are more associated with online shopping because it was more comfortable as compared to brick-and-mortar retailers. It can save a lot of time and enabling the process of business to consumer where the user searches the required products, brands, or items. The convenience of Eshopping provides a valid payment method for completion of the transaction, which enabled access 24/7. The aim of this study to signifies the impact of eight independent variables like TV advertising, social media advertising, online coupons, buy one get one free, online special discounts,promotional campaigns, word of mouth, and free delivery. By analyzing this comprehensive study on SPSS that was conducted through questionnaires from the different sectors of the people. In the data collection survey, 330 respondents give feedback to the 29 questionnaire form, which was more analyzed from the SPSS tools. From the result analysis that TV advertisement is not playing any role in the mode of online shopping, but other promotional tools have a significant impact on E-shopping.

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Online shopping: Factors that affect consumer purchasing behaviour

Cited by 102 publications

References 22 publications

An Analysis of the Impact of Personality Traits towards Augmented Reality in Online Shopping

An Analysis of the Impact of Personality Traits towards Augmented Reality in Online Shopping

Development of ICT: conceptual comparative analysis of consumer behavior in Europe and Asia

Impact of Promotional Tools on Consumer Buying Decisions in Online Purchasing

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