Online Shopping: Consumers’ Awareness of Their Rights and Protection

Othman, Yuhanza; Mustaffa, Mimi Sofiah Ahmad; Joni, Ekmil Krisnawati Erlen; Badrolhisam, Nur Idayu; Hasan, Zuhairah; Ahmad, Siti Nurul Akma

doi:10.1166/asl.2017.9606

Cited by 2 publications

(1 citation statement)

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“…Examples are viewing images and pictures to learn more about the company's products and services, such as product specs, features, and pricing, and making real-time purchases (Al-Jahwari et al, 2018). Finally, Othman et al (2017) established that online buyers must know the risks of purchasing goods through a website, blog, or other network resources. Worry refers to the consumer's concerns or unease regarding collecting, storing, and using personal information or (a lack of) transparency and control (Malhotra et al, 2004).…”

Section: Literature Reviewmentioning

confidence: 99%

Safety Assurance Behaviour on Online Purchase among Orang Asli (Indigenous People) in Malaysia

Hanapi,

Muhammad Arif

2023

IJARBSS

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Technology has transformed the shopping experience for consumers, and Malaysia's high Internet penetration rate has fueled the rapid expansion of the local online shopping market in recent years. In addition to the convenience of online shopping, it also presents a new frontier for consumer complaints and complex consumer protection issues. The purpose of this study was to investigate the indigenous consumer's (Orang Asli) online purchase safety assurance behaviour in Bera, Malaysia. The data were collected through a self-administered questionnaire distributed among 150 respondents, following which statistical analysis was performed inclusive of descriptive analysis and Pearson's correlation. The outcome revealed that awareness, worry and media of consumer education pose a positive and significant relationship with safety assurance behaviour, whereby worry was denoted as the highest correctional variable. The findings of this study are beneficial for the government to educate consumers, especially among Orang Asli, regarding safety assurance behaviour in online purchases.

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Section: Literature Reviewmentioning

confidence: 99%