Online Shopper Segmentation Based on Lifestyles: An Exploratory Study in India

Pandey, Shweta; Chawla, Deepak; Venkatesh, Umashankar

doi:10.1080/15332861.2015.1006516

Cited by 29 publications

(24 citation statements)

References 34 publications

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“…From these discussions, the following four themes emerged: 'delivery delay', 'different product quality', 'difficulty in complaining/claiming refund', and 'non-delivery of item'. These themes broadly overlapped with anecdotal evidence on the Indian e-commerce system published in the popular press (Hartley & Walker, 2013;Pandey et al, 2015) as well as the PCV items used by Pavlou and Gefen (2005). Hence, four items describing PCV for the study's context were developed and used to measure PCV.…”

Section: Methodsmentioning

confidence: 94%

“…Thus, instances of PCV, regarding delivery delays, reliability of the quality of goods delivered, and financial loss or fraud in transactions, are quite common and continue to inhibit the expansion of the Indian e-retailing sector (Pandey et al, 2015). Thus, given India's growing global economic e-tailing impact and recent calls in the literature to investigate eretailing issues in such developing-country contexts (Chen et al, 2015;Jin et al, 2008;Rose et al, 2012;Smith et al, 2013), this study is likely to be of interest to both researchers and practitioners.…”

Section: Introductionmentioning

confidence: 99%

“…From a modest market size of $5 billion in 2015, the total online-retail market is expected to grow to a value of $130 billion by 2025 (Balachandar, 2015). However, despite India's phenomenal eretailing growth, its e-retailing sector is plagued by persistent problems related to logistics and cash-on-delivery (COD) systems (see Hartley & Walker, 2013;Pandey et al, 2015).…”

Section: Introductionmentioning

confidence: 99%

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Psychological contract violation and customer intention to reuse online retailers: Exploring mediating and moderating mechanisms

Malhotra

Sahadev

Purani

2017

Journal of Business Research

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This study examines the impact of psychological contract violation (PCV) on customer intention to reuse online retailer websites via the mediating mechanisms of trust and satisfaction. The moderating role of perceived structural assurance (SA) is also investigated. An empirical study conducted among online shoppers confirms the indirect effects of PCV on customers' intention to reuse via trust and satisfaction. The findings also support the moderating impact of perceived SA in the network of relationships. The study underscores the importance of SA as a trust-building mechanism for mitigating the deleterious effects of PCV among online customers, although the role of SA in preserving satisfaction is found to be limited. The findings suggest that online retailers may benefit by investing in SA and addressing the negative effects of PCV proactively rather than simply relying on post-failure service recovery mechanisms.

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Section: Methodsmentioning

confidence: 94%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Psychological contract violation and customer intention to reuse online retailers: Exploring mediating and moderating mechanisms

Malhotra

Sahadev

Purani

2017

Journal of Business Research

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“…The prominent ones among these factors are consumer characteristics (Lu, Chang, & Yu, 2013), motivational factors (Ganesh, Reynolds, Luckett, & Pomirleanu, 2010;Hill, Beatty, & Walsh, 2013), cognitive style and involvement (H. C. Wang, Pallister, & Foxall, 2006), Internet usage pattern (Aljukhadar & Senecal, 2011), decision-making style (Rezaei, 2015), shopping intention (O. Wang & Somogyi, 2018), lifestyle (Brengman et al, 2005;Ladhari et al, 2019;Pandey et al, 2015;Swinyard & Smith, 2003;Ye et al, 2011), and online shopping patterns and activities (Ballestar et al, 2018;Huseynov & Yıldırım, 2017;Y. Liu et al, 2015;Nakano & Kondo, 2018;Park & Kim, 2018).…”

Section: Consumer Typologiesmentioning

confidence: 99%

Online Consumer Typologies and Their Shopping Behaviors in B2C E-Commerce Platforms

Huseynov

Yıldırım

2019

SAGE Open

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Consumer behavior in e-commerce platforms is one of the extensively researched area. Numerous studies in this field assessed consumer online shopping behavior from various aspects. However, literature review showed that most of the conducted studies do not carry out market segmentation analysis while accessing shopping behavior of online consumers. Therefore, the general conclusions made by these studies about consumer attitude, behavior, and decision-making process might not reflect actual behaviors of different consumer segments. In contrast to previous studies, this study initially carried out psychographic market segmentation analysis and found four different online consumer segments. Later, shopping behavior of each determined segment was assessed by using the developed behavior evaluation model. Findings of this study provide important information to e-retailers about the behavioral characteristics of each consumer segment. E-retailers can utilize this study findings to effectively allocate their marketing resources and design more successful marketing mix for each consumer segment.

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“…Therefore, regardless of the domestic firstline or second-line sports and outdoor brands, all of the B2C business very seriously [14]. United States Sport online store and sports stores started simultaneously, so that online and offline channels, "seamless" converge, this "B2C website + chain stores" modeundoubtedly maximized the integration of business resources online and offline.…”

Section: Miscellaneous Sporting Goods Online Storementioning

confidence: 99%

Impact of Electronic Commerce on the Sporting Goods Market

Chao¹

2015

TOCSJ

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Abstract:With the ever-growing popularization and application of the Internet, the growing popularity of online shopping and e-commerce has made great progress, and the scope of future development is unlimited. The current rapid development of e-commerce has accurately grasped the current situation and future trends may also help in avoiding the obstacles in further promotion of the steady development of e-commerce. In various industries, e-commerce marketing model is used as a new way. In this paper, the status quo of the sporting goods industry is looked upon through research on the current application of e-commerce sporting goods industry and by conducting empirical research on the purchase through e-commerce of sporting goods consumers. E-commerce model analysis is then prepared under the influence factor that many consumers buy sporting goods, and propose targeted marketing strategies. Designed to guide enterprises to increase the number of domestic sporting goods e-commerce applications, efforts have been made to promote China's sports goods industry to enhance the overall performance and the overall competitiveness.

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Online Shopper Segmentation Based on Lifestyles: An Exploratory Study in India

Cited by 29 publications

References 34 publications

Psychological contract violation and customer intention to reuse online retailers: Exploring mediating and moderating mechanisms

Psychological contract violation and customer intention to reuse online retailers: Exploring mediating and moderating mechanisms

Online Consumer Typologies and Their Shopping Behaviors in B2C E-Commerce Platforms

Impact of Electronic Commerce on the Sporting Goods Market

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