Online retailers’ ethics and its effect on repurchase intention: The mediating role of perceived risk

Fihartini, Yuniarti; Helmi, Arief; Hassan, Meydia; Yevis, Marty Oesman

doi:10.1080/23311975.2022.2051691

Cited by 16 publications

(8 citation statements)

References 89 publications

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“…Additionally, our study reaffirms the view of Sarathy and Roberton [62], which states that companies need to understand consumers' perspectives on their privacy protection needs and treat this topic as a long-term goal and value. Especially in sectors involving technologies and online environments, the opportunity for ethical violations becomes greater [84]. We reinforce that consumers' intentions are affected by concerns about information privacy [85] and ethical standards should be adopted in confronting online privacy concerns [22].…”

Section: Discussionmentioning

confidence: 58%

Environmental Product Innovation and Perceived Brand Value: The Mediating Role of Ethical-Related Aspects

Morea

Perin²,

Kolling

et al. 2023

Sustainability

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Studies developed in the last two decades indicate that environmental product innovations can potentially generate competitive advantages. However, the ethical dimension, now increasingly involved in evaluations for consumer decision-making, has received less attention in academic research. Considering the above, our study investigates the mediating role of ethical aspects in the relationship between environmental product innovation and perceived brand value. To this end, we carried out a quantitative study with 336 university students who are end users of Apple and Microsoft products and services. In addition to investigating the main effect of environmental product innovations on perceived brand equity, we explore the possible mediating effects of ethical behaviors: (i) open-mindedness and (ii) concerns with privacy practices. Our results indicate that environmental product innovations need to be supported by the ethical aspects of companies to have a positive effect on perceived brand equity. Crucially, customers perceive value in environmental product innovation when they can confirm that organizations exhibit ethical correctness, particularly in the sector under study. We understand that our research provides advancement in the field of sustainable innovation. The study confirms that broader approaches, mainly centered on corporate commitments beyond environmental issues, are critical for environmental product innovations to generate perceived brand value.

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Section: Discussionmentioning

confidence: 58%

Environmental Product Innovation and Perceived Brand Value: The Mediating Role of Ethical-Related Aspects

Morea

Perin²,

Kolling

et al. 2023

Sustainability

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“…e-retailer advertisements) (Walczuch & Lundgren, 2004) To sum up, the reputation of an online retailer is a determinant of customer purchase intention (Olaleye et al, 2018;Tahir et al, 2017;Ziaullah et al, 2016) as it reduces perceived risks (J. Kim & Lennon, 2013;Yuniarti et al, 2022), reassures consumers (Agag, 2016), and enhances e-trust (Ahamed & Pham, 2021). More particularly, the literature has shown a significant correlation between online retailers' reputation and e-trust Olaleye et al, 2018;Qalati et al, 2021;Varma et al, 2020;Wandoko et al, 2020).…”

Section: The Moderating Role Of Online Retailer Reputationmentioning

confidence: 99%

“…In e-commerce, ethics is a relatively new concept (Yuniarti et al, 2022). Aboul-Dahab et al (2021) defined it as ''the purchasers' perceptions of the conduct of online retailers who treat buyers in a private, reasonable, honest and trustworthy way that eventually reassures them'' (p. 2).…”

Section: Ethics: Related Concepts and Dimensionsmentioning

confidence: 99%

“…In other words, they must interact with online shopping platforms rather than with salespersons (Antwi, 2021; Bush et al, 2000). Therefore, it has become necessary for online retailers to prove their integrity and honesty, reassure their buyers, and build their trust and engagement with their online platforms (Skippari et al, 2021; Yuniarti et al, 2022). In the context of business-to-customer transactions, the ethics of online retailers are embedded in complex, evolving, ambiguous, and multidimensional concepts (Aboul-Dahab et al, 2021; Zhang et al, 2011).…”

Section: Introductionmentioning

confidence: 99%

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Online Retailers’ Perceived Ethics and Consumer Repetitive Purchases Under the Moderating Role of Reputation: A Commitment-Trust Theory Perspective

Ghali-Zinoubi

2023

SAGE Open

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In a highly competitive market, online stores are requested to identify key factors to implement customers’ trust and commitment, which are vital determinants of high-quality relationships. As online transactions are witnessing increasing risks of cybercrimes and abuse incidents, offering ethical online services has become crucial in building robust and sustainable relationships with customers. The current study has been conducted in this context and its objective is twofold: on the one hand, it aims at understanding the effects of online retailers’ perceived ethics on e-trust and e-commitment, which in turn predict repetitive purchases, and on the other hand, it seeks to test the moderator role of reputation in the relationship between e-trust, e-commitment, and repetitive purchases. The Structural Equation Modeling (SEM) method was employed to analyze the data collected from a web survey conducted in Saudi Arabia involving 328 online shoppers. The results showed that all ethical dimensions influence e-trust and e-commitment in a significant way, hence predicting repetitive purchases from the same e-service platforms. The reputation of online retailers also plays a significant moderator role in the relationships between e-trust and repetitive purchases, as well as between e-commitment and repetitive purchases. This study is interesting for three main reasons. First, it is the earliest of its kind to assess online retailers’ ethical practices through seven dimensions in the context of the business-to-consumer (B2C) market. Second, it constitutes a further extension of the trust-commitment theory by testing the moderating role of online retailer reputation. Third, the findings provide relevant managerial implications for online retailers to enhance the loyalty of their consumers based on their ethical practices.

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“…Misleading advertising substandard product quality, and misuse of personal data are indeed severe issues. These practices not only betray consumer trust but also discourage potential customers from engaging in online shopping (Yuniarti et al, 2022). Therefore, emphasise the aspects of consumer trust guaranteed in online trading.…”

Section: Introductionmentioning

confidence: 99%

Strategic Development of Online Business Platform Using AHP and QFD: A Case Study of Manado City, Indonesia

2024

Futurity Economics&Law

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Despite the extensive discussions among researchers about online buying business platforms, there remains a significant gap in research focusing on the design of online purchasing platforms. Specifically, there is a lack of studies utilizing the Analytic Hierarchy Process (AHP) and Quality Function Deployment (QFD) methodologies, while also incorporating the perspectives and feedback of customers. The primary objective of this study was to design an online business platform using the AHP and QFD with a specific emphasis on considering consumer desires and incorporating input from professionals. Questionnaires were distributed to fifty respondents in order to collect data. To begin this study, initially the factors influencing customers' desires and motivations for utilising online platforms in their business transactions were identified, as documented in existing literature and previous studies. Subsequently, several criteria were established, defined, and subdivided into sub-criteria. Then the AHP was employed to ascertain the ranking of both criteria and sub-criteria. The Consistency Ratio was calculated to validate the findings, ensuring that the obtained results remained below 0.1. The outcomes of the AHP ranking provided insights into consumer desires and preferences concerning online buying platforms. Subsequently, technical specifications necessary to address these consumer desires using the QFD and House of Quality were examined, considering the input from professionals. Combining consumer desires and technical requirements recommended by professionals gives a significant rating, which served as a crucial guideline for designing an online buying platform. The key findings revealed that warranties, product licenses, and company legality are the primary factors when designing online buying platforms. The significance of this research lies in its contribution to guiding businesses in designing their online platforms, focusing on incorporating warranties, product licenses, and company legality. The practical outcome of this study is to instill trust in customers to make the online purchases due to the presence of legal assurance as well as to encourage businesses to be more innovative in offering warranties, thereby intensifying market competition.

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Online retailers’ ethics and its effect on repurchase intention: The mediating role of perceived risk

Cited by 16 publications

References 89 publications

Environmental Product Innovation and Perceived Brand Value: The Mediating Role of Ethical-Related Aspects

Environmental Product Innovation and Perceived Brand Value: The Mediating Role of Ethical-Related Aspects

Online Retailers’ Perceived Ethics and Consumer Repetitive Purchases Under the Moderating Role of Reputation: A Commitment-Trust Theory Perspective

Strategic Development of Online Business Platform Using AHP and QFD: A Case Study of Manado City, Indonesia

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