Online retailers connecting to the youth segment through Facebook (A study on the influence of gender and personality type)

Mishra, Oly; Ayatham, Prasad

doi:10.1108/jabs-08-2015-0129

Cited by 7 publications

(7 citation statements)

References 65 publications

(79 reference statements)

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“…Facebook, Twitter etc.) to increase visibility and address consumers concerns would accelerate adoption curve, especially among tech-savvy consumers like youth (Mishra and Ayatham, 2017; Khandelwal et al , 2018) besides lessening their price sensitivity. They can also strengthen the positive attitude towards buying by the increasing availability of relevant food products and explore the utility of new technology like Blockchain (Cuervo-Cazurra et al , 2020 ) to increase traceability, transparency and consumer trust.…”

Section: Practical Implicationsmentioning

confidence: 99%

Influences on purchase intentions of organic food consumers in an emerging economy

Dangi

Narula

Gupta³

2020

JABS

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Purpose This paper aims to investigate the determinants of organic food buying behaviour in an emerging economy like India, where organic food yet has low market share in spite of its potential. Using the theory of planned behaviour (TPB) as the underlying basis, it attempts to explain the effect of attitude, subjective norms and the perceived behaviour control (PBC) on buying intention towards organic food among respondents in Delhi-National capital region, India. Additionally, it attempts to discriminate functional and constructive attitudes. Design/methodology/approach A quantitative questionnaire survey approach was used on 306 respondents and multiple linear regression was used to validate the research model. Findings Attitudes and PBC have a significant positive impact on the intention to purchase organic food. This paper found subjective norms to be weak and barely significant to intention. The results conclude that health motives, past purchase behaviour, knowledge, affordability and trust in organic certification label are the main facilitators in organic food purchase. Primarily, the respondents see buying organic food regularly as being of value and enjoyable to them. A more favourable appearance vs conventional food was negatively related to behavioural intention. Originality/value This research could aid all stakeholders in the organic food sector, particularly emerging economies like India where the organic market is still nascent. It could be an essential driver to improve customer involvement and thus aid them in the decision-making process to choose organic food over conventional food. It also attempts to establish the usability of TPB in assessing functional attitudes based on constructive attitudes for organic food purchase.

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Section: Practical Implicationsmentioning

confidence: 99%

Influences on purchase intentions of organic food consumers in an emerging economy

Dangi

Narula

Gupta³

2020

JABS

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“…Reflecting previous offline studies linking traits with motives for offline media use (such as Finn, 1997 ; Krcmar and Kean, 2005 ), Hollenbaugh and Ferris (2014) then sought to understand people’s motives for using social media. Among the relationships identified in research to date, extraversion has been linked with the motive to connect with new friends ( Bhattacharya et al, 2014 ; Orchard et al, 2014 ) and existing peers ( Bhattacharya et al, 2014 ), and to share information about themselves ( Mishra and Ayatham, 2017 ). Krishnan and Atkin (2014) also demonstrated that, for those high in extraversion, infotainment was likely to be a motive for using social networks.…”

Section: Introductionmentioning

confidence: 99%

“…Neuroticism also relates to social media use as a means of escapism ( Orchard et al, 2014 ) or as a means of coping with pressure ( Marino et al, 2016 ), with social media satisfying a desire for acceptance and inclusion ( Marshall et al, 2015 ). Openness has been related to use of social media to connect with like-minded people and find new friends ( Bhattacharya et al, 2014 ), use social networking sites for learning ( Chou and Chiu (2015) and sharing information Marshall et al, 2015 ), and to search for products ( Bhattacharya et al, 2014 ; Mishra and Ayatham, 2017 ). Those high in agreeableness are also likely to use social media to maintain relationships ( Horzum, 2016 ) and to use Pinterest specifically to entertain and inform themselves ( Lin et al, 2017 ).…”

Section: Introductionmentioning

confidence: 99%

Personality and Motives for Social Media Use When Physically Distanced: A Uses and Gratifications Approach

2021

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This paper explores individuals’ motives for using social media when living under ‘social distancing’ conditions imposed during the COVID-19 pandemic, where they were instructed to physically distance from other people. Adopting a ‘uses and gratifications’ approach, and using a previously established five-factor scale, we examine the relationship between individuals’ motives for using social media and their personality traits. Hundred and eighty-nine social media users living in the United Kingdom completed surveys assessing their motives for using social media and their personality. Our findings demonstrate that participants were generally motivated to use social media to ‘pass time’ and to ‘maintain relationships.’ Further, we find that those high in extraversion in particular use social media to ‘maintain relationships.’ By comparing our findings to previous studies where face-to-face interaction was not restricted, our findings indicate that individuals’ motives for using social media change when they are placed under physical distancing restrictions. We reflect on the potential application of our findings for others experiencing similar conditions, such as those working in remote locations, as well as the potential implications for living in a post-pandemic world with increased virtual ‘meetings’ using social media.

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“…For example, the findings of the current study indicate that social media use in Saudi Arabia has a direct negative effect on psychological well-being and that may make specialists and creators of content on social media platforms take into consideration this result when they design applications for the public. Mishra and Ayatham (2017) state that analyzing and standing on the relationships that arose from using social media influence planners of strategies related to social media and the impact of these relations would increase when it comes to using social media for business.…”

Section: Implication For Practicementioning

confidence: 99%

The effect of social media use on empathy and welling: a personality perspective in Saudi Arabia

Albashrawi¹,

Asiri²,

Binsawad³

et al. 2021

JABS

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Purpose The purpose of this study is to explore the impact of social media use on both empathy and well-being through using a five-factor model (FFM) of personality in the context of Saudi Arabia. Design/methodology/approach Data were collected from the 13 regions in Saudi Arabia. Confirmatory factor analysis was used to measure the reliability and validity of the study’s constructs and a structural equation modeling technique was applied to test the study hypotheses. Findings With a sample of 450 users, the regression results indicate a less significant relationship between personality and social media use, as well as between personality and affective empathy, while a more significant relationship between personality and cognitive empathy. Also, individuals’ well-being are influenced directly by the heavy use of social media. Research limitations/implications The cross-sectional design used in this research may not be able to provide the true essence of the hypothesized relationships compared to the cause-effect design. This study furthers the understanding of the role of personality on empathy and well-being in social media among Saudis from one side and provides insights to professionals for better improvement of social media and so better individuals’ well-being from the other side. Originality/value This paper fills an untapped gap in a developing country context by exploring the relationship between the usage of social media and the two dimensions of empathy, which, in turn, influence well-being under the theoretical lens of an FFM personality.

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Online retailers connecting to the youth segment through Facebook (A study on the influence of gender and personality type)

Cited by 7 publications

References 65 publications

Influences on purchase intentions of organic food consumers in an emerging economy

Influences on purchase intentions of organic food consumers in an emerging economy

Personality and Motives for Social Media Use When Physically Distanced: A Uses and Gratifications Approach

The effect of social media use on empathy and welling: a personality perspective in Saudi Arabia

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