Online reputation in the transport and logistics field

Zraková, Diana; Demjanovičová, Mária; Kubina, Milan

doi:10.1016/j.trpro.2019.07.171

Cited by 12 publications

(5 citation statements)

References 3 publications

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“…The companies can utilize diverse data from internal and external sources, for instance in relation to predictions of demand or predictions of risks. With predictive analyses, it is possible to increase sales via decisions related to the management of the supply chain (Kampf, et al, 2018;Pečený, et al, 2020;Zraková, et al, 2019). Utilization of Big Data solutions in the company can also result in the reduction of costs.…”

Section: Entrepreneurship and Sustainability Issuesmentioning

confidence: 99%

Business-making supported via the application of big data to achieve economic sustainability

Koman¹,

Tumová²,

Jankal³

et al. 2022

JESI

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Decision-making of managers in companies is currently significantly influenced by instantly available information. This phenomenon was caused by advances in information and communication technologies (ICT) and the development of a new generation of machines and systems that create an abundance of diverse data. For managers, this data is a source of information that needs to be obtained in an appropriate manner using different technologies. Technologies that enable the acquisition of this information from available data become an essential part of each company and its management processes. Since technology is currently entering the decision-making process in a significant way, this can be seen as the digital transformation of decision-making processes in companies. The ability to capture, process and assess a very large amount of available data represents the implementation of decisions that make the company's activity more efficient and sustainable (e.g., achieving a competitive advantage, increasing sales or profits, development of new products, etc.). The article presents the results of the conducted research focused on identifying the benefits of implementing Big Data solutions in companies. The main method applied was content analysis of multiple cases followed by the categorization of data extracted. The research hypothesis was stated as follows: There are significant reasons that justify the application of Big Data in managerial decision-making to support the achievement of economic sustainability. The findings from the research (categories) support the importance of the Big Data solutions applied in the managerial decision-making for ensuring the sustainable operation of companies with the current trend of generating and processing a large variety of data.

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Section: Entrepreneurship and Sustainability Issuesmentioning

confidence: 99%

Business-making supported via the application of big data to achieve economic sustainability

Koman¹,

Tumová²,

Jankal³

et al. 2022

JESI

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“…The issue of measuring and managing the business reputation is analysed in several disciplines. Reputation management in the segment of transport and logistics was analysed by Zraková et al (2019) who analysed the impact and consequences of online reputations on business. In his study, Taeuscher (2019) showed that the benefits of reputation depend significantly on business market conditions on a sample of 797,087 transactions from nearly 6,000 businesses on 119 online e-commerce market platforms.…”

Section: Literature Reviewmentioning

confidence: 99%

Sustainable Performance of Players in the Global Aviation Industry in the Light of Multi-Factor Analysis of Online Reputation

Nastišin

Gavurová

Bačík

et al. 2021

IJEK

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The issue of reputation management in terms of increasing sustainable performance and competitiveness is rapidly developing and undoubtedly is the most important tool in the business area. The study analyzes the reputation of 10 companies with the largest share in the aviation market that were selected on the basis of one of the most widely-used measures of airline size - passenger-kilometer (RPKs) as presented by the International Air Transport Association. The aim is to point out online reputation tools and present ways to improve the performance and competitiveness of analyzed subjects by managing several digital metrics that create this reputation. For this purpose, was applied a modified multi-factor analysis of the overall online reputation sentiment. The research results provide business units with reasonable evidence to proactively implement and invest in reputation management approach because such approach should have a positive impact on their sustainable performance dimensions and further enhance strategic competitiveness.

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“…Reputation can be defined, briefly, as the specific image that stakeholders have of the company. This image represents the company as a whole, what it is and how it tries to communicate and act with individual stakeholders; what its values, vision, and mission are; and what capacity it has to meet the demands and needs of customers [2].…”

Section: Online Reputationmentioning

confidence: 99%

An Online Reputation Analysis of the Tourism Industry in Marbella: A Preliminary Study on Open Innovation

Carrasco-Santos

Ciruela-Lorenzo

Pavón

et al. 2021

Journal of Open Innovation: Technology, Market, and Complexity

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This research analyzed the online reputation of Marbella as a tourist destination and the profiles of the reviewers according to sociodemographic characteristics. A correlational, quantitative research technique was used in this study based on the manual extraction of more than 4000 reviews generated on TripAdvisor. The data used in this study were collected from the TripAdvisor website, taking, as a sample, tourists who had visited the city in the last three years. Ratings that did not provide full data on the variables were excluded. The findings show that Marbella is considered a luxury shopping destination. The preliminary conclusions allow us to generalize about the sociodemographic profile of its tourists. The findings of the study will provide valuable information for Marbella’s Destination Management Organization (DMO). On the one hand, this study highlights the importance of ranking the attractions of the city to create better communication strategies and enhance the appeal of those attractions that receive the best ratings, establishing the true vocation of Marbella as a tourist destination. On the other hand, it provides information on what tourists perceive to be negative elements, allowing the administration to create an improvement plan. The novelty of this research paper is that it delves into Marbella’s online reputation through an analysis of specific attractions’ ratings. Areas that require further attention in future research have been highlighted, along with specific advice on each attraction that contributes to the tourist offerings of the city.

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Online reputation in the transport and logistics field

Cited by 12 publications

References 3 publications

Business-making supported via the application of big data to achieve economic sustainability

Business-making supported via the application of big data to achieve economic sustainability

Sustainable Performance of Players in the Global Aviation Industry in the Light of Multi-Factor Analysis of Online Reputation

An Online Reputation Analysis of the Tourism Industry in Marbella: A Preliminary Study on Open Innovation

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