Online Reputation for Food Sector Exporters in the B2B Context: The Importance of Sustainability
Manuel Jesús Puma Flores,
Isabel María Rosa-Díaz
Abstract:Food exporting companies play a fundamental role in the development of international trade. However, the conceptualization and measurement of their online corporate reputation has not been extensively studied in Business to Business markets, unlike in Business to Consumer contexts. The aim of this research is to identify the variables that determine the online reputation of food companies operating in B2B markets, and to analyze their relationship with the volume of food exports. For this purpose, a three-stag… Show more
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