2014
DOI: 10.1016/j.ssresearch.2013.12.004
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Online questionnaire development: Using film to engage participants and then gather attitudes towards the sharing of genomic data

Abstract: HighlightsWe created a novel, online survey including 10 short films.The extensive survey validation process involved 19 iterations before the final survey was ready.Focussing on the survey design paid dividends in high response rate and low drop out rate.Complex subject matter was no barrier to participant involvement.Using a film-survey combination was a successful strategy in terms of recruitment.

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Cited by 19 publications
(24 citation statements)
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References 32 publications
(21 reference statements)
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“…Early on in the study design process we made the decision to collect our quantitative data via an online rather than postal survey (Middleton et al 2014). This meant that irrespective of the recruitment strategy employed, it would only be accessed via the Internet.

Use of the Internet

According to the Office of National Statistics in the UK, 86 % of the British population (43.6 million adults) have access to the Internet (Office for National Statistics 2013a), and 73 % (36 million) adults access the Internet every day (Office for National Statistics 2013b).

…”
Section: Introductionmentioning
confidence: 99%
“…Early on in the study design process we made the decision to collect our quantitative data via an online rather than postal survey (Middleton et al 2014). This meant that irrespective of the recruitment strategy employed, it would only be accessed via the Internet.

Use of the Internet

According to the Office of National Statistics in the UK, 86 % of the British population (43.6 million adults) have access to the Internet (Office for National Statistics 2013a), and 73 % (36 million) adults access the Internet every day (Office for National Statistics 2013b).

…”
Section: Introductionmentioning
confidence: 99%
“…In the current era of citizen science 13 where many participants seek to be partners and active collaborators in research, as opposed to subjects of research, it is valuable to ask the relevant stakeholders what they think about the return of raw genomic data and what they might do with it. Using a cross-sectional web-based survey containing 10 explanatory films ( http://www.genomethics.org ), we gathered the attitudes of 6944 people from 75 different countries towards the return of results from sequencing research 14 15 (see online supplementary data for an example of one of the films). Participants were recruited via a convenience and snowballing sampling framework; invitations to complete the survey were sent via social media (Facebook, Twitter, LinkedIn, Google Ads and a Blog), traditional media (articles on the television, radio and online news items on the research) and via direct emailing of professional list-serves used by health professionals and genomic researchers.…”
mentioning
confidence: 99%
“…The survey was web‐based (https://svaros.dk/holdning) and a modified version of the web‐based survey (http://www.genomethics.org) developed at the Wellcome Trust Sanger Institute in Cambridge, United Kingdom (Middleton, Bragin, Morley, & Parker, ; Middleton, Bragin, & Parker, ; Middleton et al, , ; Middleton, Parker, Wright, Bragin, & Hurles, ). The development process and validation techniques of the English survey are described elsewhere (Middleton, Bragin et al, ). Ten video films with subtitles and voice‐over were used to explain the survey background and to illustrate the ethical issues relating to nine focus areas of the survey.…”
Section: Methodsmentioning
confidence: 99%