Online Purchase Behavior of Generation Y in Malaysia

Muda, Mazzini; Mohd, Rohani; Hassan, Salwana

doi:10.1016/s2212-5671(16)30127-7

Cited by 89 publications

(89 citation statements)

References 14 publications

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“…Buying behavior Martin (2015), Valentine & Powers (2013), Lissitsa & Kol (2016), Junker et al (2016), Muda et al (2016), Ordun (2015), , Francis & Burgess (2015), Weber (2015), Bilgihan (2016).…”

Section: Results Variablementioning

confidence: 99%

“…Martin (2015) (2015) Rahman (2015), Weyland (2011), Bilgihan (2016. Processing variable Psychological aspects Martin (2015), Smith (2011), Satinover N. et al (2015, Valentine & Powers (2013), Junker et al (2016), Muda et al (2016), Ordun (2015), , , Weyland (2011), Francis & Burgess (2015), Weber (2015), Bilgihan (2016).…”

Section: Ijmsccsenetorg International Journal Of Marketing Studiesmentioning

confidence: 99%

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The Characterization of the Millennials and Their Buying Behavior

Moreno

Lafuente

Carreón

et al. 2017

IJMS

159

125

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The millennials constitute an important group of consumers. Therefore, to know how they behave has become an important issue. This paper aims to explain who the millennials are, to explain who belongs to this generational group and why they have become an attractive group for different social and economic sectors, by showing the most outstanding attitudes, tastes and buying behaviors. This is a qualitative and transactional research based on the review of various scientific articles retrieved from specialized journals which have helped to establish a characterization of the most prominent elements that describe the millennials, based on some points of coincidence described by different authors. The findings suggest that millennials are a highly attractive market as they have grown up in an environment where technology provides a platform for personalization and immediate gratification in all aspects of life. Consequently, the buying process for them is a time of enjoyment, where loyalty to the brands they purchase is relative. Also, millennials tend to spend their income quickly and more often through the web, and particularly through social networks like Facebook. Also, the results show that the millennials are more attracted by virtual advertising as coupons or discounts. The results contribute to the literature by providing a description of millennial consumers; showing in detailed the importance of this market segment and their buying behaviors.

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Section: Results Variablementioning

confidence: 99%

Section: Ijmsccsenetorg International Journal Of Marketing Studiesmentioning

confidence: 99%

The Characterization of the Millennials and Their Buying Behavior

Moreno

Lafuente

Carreón

et al. 2017

IJMS

159

125

View full text Add to dashboard Cite

show abstract

“…Bauboniene and Guleviciute [13] the main factors influencing consumers to shop online are convenience, simplicity and better price. Muda et al [11] investigated that online purchase behavior of Gen Y in Malaysia and identify the factors drive the behavior. They found that Gen Y in Malaysia buys mostly from online retailers operating via Facebook and Instagram.…”

Section: Review Of Literaturementioning

confidence: 99%

Impact of Social Media in Online Shopping

Jothi¹,

Gaffoor²

2017

IJMS

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Abstract:Social media has revolutionised the ways of communication and sharing information and interests. The rapid growth of social media and social networking sites, especially, in developing country like India is providing marketer a new avenue to contact customers. The study attempts to assess the impact of usage of social media on purchase decision process. The study finds that the social media is most widely used in information source for entertainment, networking, and information on new brands. Also, the social media reviews and opinions affect the purchase decision process; however, tendency of share their experiences post purchase is surprisingly good.

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“… Pengaruh Persepsi Kemudahan Berbelanja, Reputasi Website, dan Kualitas Website terhadap Minat Beli Faradilla dan Soesanto (2016) serta Lau et al (2016) menemukan bahwa kemudahan penggunaan memiliki pengaruh yang posisitif dan signifikan terhadap minat beli, karena konsumen akan cenderung lebih tertarik membeli barang yang terbukti mudah digunakan. Muda et al (2016) menemukan bahwa perceived reputation memiliki pengaruh yang positif dan signifikan terhadap purchase intention dan berpendapat bahwa potensial konsumen dapat melihat komentar dari pembeli sebelumnya yang dapat mencerminkan reputasi sebelum membuat keputusan untuk membeli. Berdasarkan penelitian Prihandana dan Natakusuma (2012) didapatkan juga bahwa kualitas website dapat mempengaruhi minat beli konsumen secara signifikan.…”

Section: Kaitan Antar Variabelunclassified

Pengaruh Persepsi Kemudahan Berbelanja, Reputasi Website, Dan Kualitas Website Terhadap Minat Beli Online: Kepercayaan Sebagai Variabel Mediasi

Keni

2019

JMBK

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This study aims to determine the main factors that can influence the purchase intention from consumers. Based on previous research, three independent variables were obtained: perceptions of ease to use, website reputation, website quality and one intervening variable; trust that can attract purchase intention. This is a descriptive research by using questionnaire which distributed to 164 respondents in Jakarta area. Data was collected by using non probability sampling method. Regression analysis were used for data analysis by using SPSS. From this study, it was found that the influence of each variables can directly and indirectly influence purchase intention significantly.Abstrak : Penelitian ini bertujuan untuk mengetahui faktor utama yang dapat mempengaruhi minat beli online dari konsumen. Berdasarkan penelitian terdahulu, didapatkan tiga variabel independen, yaitu: persepsi kemudahan berbelanja, reputasi website, kualitas website dan satu variabel mediasi, yaitu: kepercayaan yang dapat menarik minat beli konsumen. Jenis penilitian yang digunakan adalah penilitian deskriptif, dengan menggunakan sejumlah 164 kuesioner yang tersebar terhadap responden di Jakarta. Pengambilan data dilakukan dengan metode non probability sampling. Analisis data menggunakan analisis regresi yang diolah dengan program SPSS. Berdasarkan hasil penelitian didapatkan bahwa pengaruh masingmasing variabel secara langsung maupun tidak langsung dapat mempengaruhi minat beli online secara signifikan. PENDAHULUANPertumbuhan industri e-commerce di Indonesia saat ini semakin pesat mengikuti perkembangan jaman teknologi. Namun walaupun pertumbuhan e-commerce meningkat pesat, kompetisi pasar kini tetap semakin ketat karena banyaknya pesaing dalam industri ini. Ketatnya persaingan pasar di Indonesia, membuat setiap perusahaan e-commerce perlu meningkatkan minat beli dari konsumen agar dapat meningkatkan penjualan juga, sehingga perusahaan dirasakan perlu meneliti faktor-faktor yang dapat meningkatkan minat beli online.Menurut Faradila dan Soesanto (2016) faktor yang dapat mempengaruhi minat beli ialah persepsi kemudahan dan persespi manfaat secara langsung ataupun melalui kepercayaan sebagai mediasi. Di mana didapatkan bahwa faktor pesepsi kemudahan melalui mediasi kepercayaan dengan indikatornya adalah kemudahan mempelajari website, kemudahan mencari produk yang sesuai dengan kebutuhan, dan kemudahan menggunakan website dengan terampil dan tanpa kesulitan merupakan faktor yang paling mempengaruhi minat beli.Akroush dan Debei (2015) dalam penelitiannya juga mengungkapkan bahwa reputasi memiliki hubungan yang bersifat positif dengan kepercayaan. Semakin baik reputasi suatu perusahaan juga akan semakin tinggi kepercayaan konsumen yang pada akhirnya juga akan berdapak positif terhadap sikap belanja online.

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Online Purchase Behavior of Generation Y in Malaysia

Cited by 89 publications

References 14 publications

The Characterization of the Millennials and Their Buying Behavior

The Characterization of the Millennials and Their Buying Behavior

Impact of Social Media in Online Shopping

Pengaruh Persepsi Kemudahan Berbelanja, Reputasi Website, Dan Kualitas Website Terhadap Minat Beli Online: Kepercayaan Sebagai Variabel Mediasi

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