2010
DOI: 10.21432/t29015
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Online professional development conferences: An effective, economical and eco-friendly option

Abstract: In order to stay current within their field, many professionals regularly attend conferences and training events in distant locales. Travel to these conferences costs professionals, and their sponsor organizations, both time and money. In the past the benefits afforded by these conferences, and the lack of comparable alternatives, have provided justification for these expenditures. However, recent studies have shown that the cost of travel extends beyond the pocketbook. Transportation is a major contributor of… Show more

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Cited by 47 publications
(20 citation statements)
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“…However, as the best practice results show, suitable soulutions coukd be found. Shifting to virtual settings can positively impact companies, not only by increasing employee job satisfaction due to saving time and increasing work flexibility but also by saving travel costs and contributing to the reduction of greenhouse emissions (Abrahamsson Lindeblad, 2012;Anderson and Anderson, 2009).…”
Section: Online Wine Tastingsmentioning
confidence: 99%
“…However, as the best practice results show, suitable soulutions coukd be found. Shifting to virtual settings can positively impact companies, not only by increasing employee job satisfaction due to saving time and increasing work flexibility but also by saving travel costs and contributing to the reduction of greenhouse emissions (Abrahamsson Lindeblad, 2012;Anderson and Anderson, 2009).…”
Section: Online Wine Tastingsmentioning
confidence: 99%
“…One of these challenges is the large carbon footprint created by the long-haul travel of hundreds or thousands of people. The normalization of online platforms which allow for remote attendance can help dramatically reduce a variety of environmental impacts, from waste management to carbon emissions (Anderson & Anderson, 2010) while reducing registration prices and allowing for much better representation of groups that may not have the option of attending these events in person. Allowing full virtual attendance of events would mean having a chance of much better representation of social marketers across the globe while living up to the social marketing ethos of promoting social good by reducing its environmental footprint.…”
Section: Wmsc In a Post Covid19 Worldmentioning
confidence: 99%
“…There are a variety of dimensions to conferences, dimensions which can serve as the foundation of research to understand the mind and motivations of those who attend the conference. These dimensions range from the conference as a venue of information to be disseminated and learned, involving different groups, such as academics versus practitioners, respectively [9,10], as well as networking vs knowledge [11][12][13]. Then there is the ever-present dimension of the conference as a venue to introduce students, and to let the students interact with senior professionals [14,15].…”
Section: Study 1 -'Selling a Conference'mentioning
confidence: 99%