Online Platforms and Cultural Diversity in the Audiovisual Sectors

Ranaivoson, Heritiana Renaud

doi:10.4324/9780429427534-6

Cited by 12 publications

(9 citation statements)

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“…On the one hand, independent producers welcome the financial stability and international exposure (Perquy 2019), even though Netflix often gains exclusive rights over these productions, perpetually growing its catalog while denying creators the residual benefits they once received. This can also lead to increased concentration in the market (Ranaivoson 2019), as local players, and particularly smaller ones, are likely to see their audiences diminish. The SVOD segment has already seen a notable transfer of revenues from legacy players to SVOD services (EAO 2020b).…”

Section: Discussionmentioning

confidence: 99%

“…Alongside the distinctive viewing experience, Netflix distinguished itself through a business model built on subscriber-funding and global reach (Lotz 2019), as well as algorithms and data analytics (Jenner 2018). Platform power also comes from the expansion of economies of scale and scope, supported by the lack of certain physical limitations (Ranaivoson 2019), as well as a financially profitable position in the value chain, as returns in distribution and services are significantly higher than in production and aggregation (Evens and Donders 2018, 117).…”

Section: Platform Powermentioning

confidence: 99%

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Netflix in Europe: Four Markets, Four Platforms? A Comparative Analysis of Audio-Visual Offerings and Investment Strategies in Four EU States

Iordache

2021

Television & New Media

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In the context of Netflix’s rapid expansion in European markets and its growing investments in original content, this article conducts a comparative case study analysis of Netflix offerings and investment strategies in four European Union countries: Belgium, Romania, Spain, and Sweden. A first aim of the article is to establish the extent to which offerings in these markets confirm or reshape the findings of transnational flow studies on the imbalance of content supply. A second aim is to analyze how these offerings reflect the platform’s investment strategies in the different markets. Although findings point to increased diversity in catalog composition, as well as growing investments in European works, Netflix also reconfirms and contributes to existing power imbalances between markets. US content dominates the four European catalogs, while investments in European original content considerably favor strong media markets over weaker ones.

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Section: Discussionmentioning

confidence: 99%

Section: Platform Powermentioning

confidence: 99%

Netflix in Europe: Four Markets, Four Platforms? A Comparative Analysis of Audio-Visual Offerings and Investment Strategies in Four EU States

Iordache

2021

Television & New Media

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“…Recommendation systems can come with biases, i.e. imbalance or inequality of coverage on topics (Ranaivoson, 2019). Over the past years, YouTube has been highly criticized for its recommendation system being biased in contributing to create a filter bubble.…”

Section: Youtube From the Filter Bubble Perspectivementioning

confidence: 99%

“…The direct consequence of the filter bubble is that every user has access to less diverse content -points of views, ideas, stories, etc. -than what is available, or than what they think they have access to (Ranaivoson, 2019). At social level, the problem is linked to the fact that information is a public good, meaning that each person can benefit from other persons' knowledge.…”

Section: Youtube From the Filter Bubble Perspectivementioning

confidence: 99%

Science by YouTube: an Analysis of YouTube’s Recommendations on the Climate Change Issue

Dündar

Ranaivoson

2022

(OBS*)

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Citizens increasingly use online platforms, and in particular YouTube, to get informed. This paper addresses the role of YouTube’s recommendation system in science communication to assess whether YouTube's recommendation system is creating filter bubbles on the climate change issue. It, therefore, contributes to the growing literature that finds that such filter bubbles actually do not exist. The paper shows that users are likely to get content with similar opinions, at least for a few recommended videos in a row. In addition, it was observed that the same promoters of climate denial appear over and over again in different recommendations. Given all that, YouTube can lead to the creation of filter bubbles where users do not have access to all relevant scientific information.

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“…Según se lee en uno de los sitios web de la compañía: "la personalización es uno de los pilares de Netflix, porque permite a cada miembro tener una visión diferente de nuestros contenidos que se adapta a sus intereses y puede ayudar a ampliarlos" 1 (Netflix Research, s.f.). Esta estrategia centrada en los gustos del cliente podría impactar positivamente en términos de variedad de contenidos, dada la diversidad de la audiencia a la que se apunta (Ranavoison, 2019).…”

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Una geografía de México en Netflix: recomendaciones automatizadas y diversidad de contenidos ofertados

Sued

2021

Disertaciones

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Se presenta un estudio centrado en información brindada por usuarios sobre las lógicas automatizadas de recomendación de contenidos asociados a México en Netflix. Se propone determinar si estos contribuyen a la diversidad audiovisual, así como identificar los parámetros de la plataforma para efectuar recomendaciones. Mediante un instrumento basado en técnicas de auditoría algorítmica, se comprueba que las fuentes que se priorizan son de origen norteamericano, que los contenidos son poco diversos y se orientan según el género —femenino o masculino— de los usuarios, que la personalización es baja y que la audiencia presenta una alta aceptación a las recomendaciones, excepto en tematizaciones del narcotráfico y estereotipos de género.

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Online Platforms and Cultural Diversity in the Audiovisual Sectors

Cited by 12 publications

References 1 publication

Netflix in Europe: Four Markets, Four Platforms? A Comparative Analysis of Audio-Visual Offerings and Investment Strategies in Four EU States

Netflix in Europe: Four Markets, Four Platforms? A Comparative Analysis of Audio-Visual Offerings and Investment Strategies in Four EU States

Science by YouTube: an Analysis of YouTube’s Recommendations on the Climate Change Issue

Una geografía de México en Netflix: recomendaciones automatizadas y diversidad de contenidos ofertados

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